Why are images important for your website?

Whether it is for a service, product or business – There are thousands of reasons why people browse the internet. For businesses, providing the relevant information is key to driving audiences to engage with your website as there are millions out there.

However, more and more people have become fixated in imagery when viewing websites. According to Bright Local, 60% of consumers give more consideration to local results that have images.

But what makes a good image on a website?

 

Image quality is one of the first things people notice when looking on a site. Poor images can reflect peoples perception of the professionalism of a business. Quality of an image can be determined by the pixels, size and overall relevance to the correlating information.

Images that represent your product, brand and service are key ways to communicate with your target market. Irrelevant images can cause miscommunication to the consumer.

Pictures are a lot easier for people to remember than copy according to Brain Rules. It is important your images are clear, bold and tell a story for your website. It is evident that copy is important for websites but images can be just as, if not more, valuable for increasing traffic and creating memorable information. Images can help create a dynamic with an audience – Without images, people are unable to see your products and services for themselves.

Though, if your website is too picture heavy the relevant information can get lost in your website. Balance is important! Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images (Buzzsumo, 2015).

Metropolitan House are a business building in Gateshead who provide Office, Virtual and Meeting space for businesses. They created a brand new website with updated information and new images. They have a creative theme throughout, with consistent images in correlation with their copy. This flows well and gives audiences a feel for the site and engages the services with audiences through their copy and images. This should overall increase traffic to their site.

It is evident that images are becoming more and more essential for websites. More people engage with sites with images and are more likely to remember images over the copy, therefore, it is essential that businesses include these consistently on their websites.

What is the difference between onsite SEO and offsite SEO

Wikipedia defines SEO as the process of affecting the online visibility of a website or a
web page in a web search engine’s unpaid result. There are two forms of search engine optimization: onsite SEO and offsite SEO. So, what is the difference between these two and what can you do to optimize your website both in terms of offsite and onsite SEO.

seo

 

Onsite SEO

Onsite SEO involves efforts that help your website be friendly and ‘loved’ by search engines. That means that certain elements of your website need to be adjusted to follow certain rules so that’s each engine can understand the purpose, content and structure of your website.

Content is and always will be king. Great content makes your website loved by both visitors and search engines. So, make sure it is unique and relevant to the products and services you offer.

Meta title and description are descriptions intended to help search engines understand the intent and topic of your website pages. These descriptions need to be short and concise. Relevant keywords need to be used in meta-tags, in order to make sure search engines can properly identify the topic of the page.

Header tags are not visible to visitors but are important for search engines. H1 tag is the title or the heading of your page, while H2 is the subheading.

All images used on your website need to have image alt text attributed to them as it helps search engines understand what the image is about. Again, using relevant keywords in the alt attribute helps both search engines understand the subject of the image.

Having a mobile-friendly website is a must nowadays. Not just because mobile-friendly websites are better ranked, but because of your website’s accessibility as well. We all know that most visitors will browse on their mobile ‘on the go’ before making the final purchase on their desktop or tablet and you do not want to miss the opportunity to be seen.

Website load speed is important because a website that loads quickly will be loved by both visitors and search engines.

Additional factors important for your website SEO are social media integration, website security and website links. This post provides some useful tips on onsite SEO optimization.

Offsite SEO

Offsite SEO focuses on the promotion of your website through external websites such as blogs, forums, social media, business directories and reviews. So what can you do to have more links pointing to your website from other websites?

Blogging is a great form of link building and guest blogging can not only generate new links to your website, it can also drive more traffic as well. The links coming from trusted websites help you increase the authority of your domain overall. So, what are you waiting for, be creative, express yourself through guest blogging now!

Social media marketing is probably the fastest way to promote your content. Social media platforms are free and easy to use; they help you increase brand awareness for your business and also help you boost inbound links to your website.

Online reviews on websites such as Google+ for example will help you boost your inbound links, but they also build trust among visitors.

Business listings are also a great form of link building and they help you establish your online presence and build your reputation. Sites like Yelp, Scoot, Factual are good examples of business directories where you can list your business and help both your SEO and sales efforts.

In summary

As you can see, onsite SEO and offsite SEO are equally important, but if you are wondering where to start, I’d say it’s onsite SEO. Once you take care of that, your website will be ready to be seen and loved by search engines and new visitors and you are ready to start this journey.

I am especially proud of the work we have done for our client, Derwent Healthcare, a company providing therapy chairs, blood pressure monitors and body analysers. We started the project by perfecting the onsite SEO and this work created a solid base for offsite SEO and digital marketing.

 

 

 

Offline marketing ideas to promote your business

Online marketing is usually prioritized over offline marketing and that’s reasonable. The Internet has changed everything, and businesses tend to focus on online marketing strategies since this is the best way to promote a business. However, there is still a lot of potential in offline marketing activities and based on our extensive experience, we can say that you can best promote your business with online and offline marketing efforts combined. We have talked a lot about online marketing and today, we’ll focus on some brilliant offline marketing ideas that will help you boost your website traffic and thus promote your business.

Advertise in printed media

This might be the age of the Internet, but people still read newspapers and magazines. Identify a magazine close to your target audience’s niche and advertise there. They will see you and hear about you and that’s a great start.

Printed marketing material

Flyers, pamphlets and brochures are a great way to promote your business offline. If you are selling products, you might want to add discount coupons to your flyers or if you are selling services, flyers are a great way to offer a free initial consultation. Don’t forget to be creative in your printed material design – that will catch the reader’s eye immediately.

Business cards

Business cards never get old really. So always make sure that your staff, especially the employees whose job involves a lot of networking or client facing activities, have them handy. And never forget that business cards are a great investment and it is important that they are designed by a professional.

Networking

Networking is a great opportunity to create a personal connection with people. So, pick a networking event that is relevant to your industry and start mingling with other guests. Networking events can help you meet potential customers, but you can also build strategic partnerships with other businesses. So, what are you waiting for, go mingle!

Attend tradeshows

Once you have identified a tradeshow relevant to your industry and taken care of your promotional material, you are good to go. You can either attend a trade show as an exhibitor or a visitor attendee and you can for sure generate some quality leads anyway. Tradeshows are also a great opportunity for personal interaction so have your business cards and promotional material handy!

Organize workshops

Workshops are a great opportunity to educate your potential customers. That way you build trust with them and establish yourself as an authority on the subject. And that’s exactly the core of the relationship you want to have with your customers. Don’t forget to use this opportunity to hand out promotional material!

Be seen

Be everywhere! Think about billboards as outdoor advertising or if you have a car, consider featuring your email address or your logo on it. Or what about having an office sign outside of your office? There are so many ways to get creative and be seen without spending too much money on advertising.

In summary

Yes, there are so many ways to promote your business offline. For most of these activities, the design is very important,  and you will need a professional designer to help with this. But we can help you just the way we helped Newcastle based Liquidators & Insolvency Practitioners, Connect Insolvency with branding and printing.

 

Connect Insolvency Business Cards

 

Getting Online Visibility for your Dental Practice

The Internet, as one of the most powerful mediums, has changed our lives – both personally and professionally. We instinctively turn to Google for any questions we have, whether it is a ‘How to..?’  question, ‘What is Bitcoin?’ or a question related to finding the closest dental practice.

Therefore, it is clear that just having a website is not enough if you want your dental practice to grow. In this article, I will list some important steps for building an impressive online reputation for your dental practice.

Website

As mentioned earlier, your website is a primary source of information for your potential customers. When building a website for your practice, you need to focus on branding, colour scheme and call to action buttons. Also, do not forget to make it mobile-friendly! When building a website for our client Ryton Dental, we chose blue as a dominant colour because it is a relaxing colour, often associated with trust and reliability. These are the primary emotions we wanted to welcome Ryton Dental’s visitors with. We carefully planned the arrangement of call to action buttons and made a perfect mixture of primary and secondary colours to make them visible. After your website is built, keeping it up to date is crucial for your online presence.

 

 

Local Business Listings

Now that you have a website that provokes the right emotions in your visitors, it is important to focus on local marketing. Get listed on online business listing directories, since this is one of the most effective ways to boost your business performance on local search.

Social Media

Set up your social media accounts and link them to your website. Social media like Twitter, Facebook and Instagram help you connect to and build relationships with your patients as they act as great social proof for your dental practice. Don’t forget to be active on social media and post regularly. Share news, publish relevant educational content and simply engage your social media followers.

SEO Optimization

Local Business Listings and Social Media efforts help your website SEO and to successfully complete these SEO efforts, make sure you work on onsite SEO as well. Your website pages, titles, tags, content and overall structure need to be optimized for your target keywords. Use Google Analytics for keyword research and utilize them efficiently through your website pages.

Email marketing 

Email marketing helps you mostly with the existing patients, which is as important is building relationships with the new ones. Use email marketing to remind your patients on their next check-ups or educate them on new medical services, oral health, hygiene techniques and the like. Don’t let them forget you!

Summary

Working together with the Ryton Dental team has been a great experience for us. This was more than just building a website. Instead, we were building an online presence strategy for their business which was a great opportunity for us to utilize our extensive knowledge in web design and digital marketing.

5 benefits of having live chat on your website

Live chat, as an instant messaging option on your website helps your customers in many ways; and helping your customers, it helps your business in many aspects – from sales and customer service to increasing cost efficiency and business information gathering.

Live chat is convenient for your customers

Whether you own a SaaS product or offer any kind of online or offline service, live chat enables your customers to connect with your agents instantly. If we compare live chat to a customer support ticketing system, it is pretty clear that the main advantage of live chat is instant response. If your customers need an additional explanation on the service they are using or need help with troubleshooting, live chat enables you to provide step by step instructions or share your knowledge base instantly. That way, you build trust and long-lasting relationships with your customers. And let’s be honest, there are some shy people among us, that would rather turn to live chat than to a phone call.

Live chat increases your sales conversion rate

The above described advantage is helpful for your customer service and satisfaction, however, there are many sales benefits of having a live chat option on your website. It hugely contributes to a positive buying experience of your potential customers and thus increases your conversion rate by 20-40%. I am sure all of us faced a situation when we visited a website and suddenly got very interested in the product or service offered. However, we were too lazy or reluctant to write an email and wait for a response. Now a similar scenario – we visit a website, get curious and interested to learn more and there is a live chat button. A friendly agent answers our questions and we are one step closer to buying from them.

Live chat gives you competitive advantage

By adding to your sales and customer service efforts, live chat gives your business a competitive advantage. Whatever service you are offering or whatever industry you are coming from, one thing is sure – you have competitors. The above story about visiting a website, getting curious to learn more but being reluctant to write an email and then going straight to competition with live chat available, is a perfect example of how the latter company used live chat as a competitive advantage.

Live chat helps you save money

And more than that! Isn’t it interesting – live chat is an option that increases efficiency and saves money at the same time? How? With a well-trained customer support agent, you can say goodbye to hundreds of queued calls since such agents can handle multiple chats, which is not the case with phone calls. Additionally, some live chat providers have free packages available, meaning that no initial investment is needed.

Live chat helps you gather important information about your business and website

Do you want to know which are the parts of your product or website that most customers get stuck at? Or you’d simply like to learn from your customer service rating and feedback? This might not be commonly known, but live chat provides real-time info on the landing page of your visitors, it shows you which pages were previously visited what is the current page of your visitor. You can also find out the location and IP address of your visitor. Have you noticed the shy ones – the ones visiting your websites often, but are too shy to start a conversation? Well, invite them to chat manually!

Conclusion

Obviously, live chat option is useful for many aspects of your business. It is affordable, pretty easy to set up and use, but it helps your business in a number of ways. When building a website for an award-winning UK Stag and Hen company, Hen and Stag, we knew that live chat would add hugely to the website’s user experience. And we are now happy to learn that this has turned out to be a perfect feature for their business!

Which Keywords Should I Use On My Website?

Or more to the point, how to identify the keywords I should be using on my website?

If search engines can’t find your content, then neither will potential customers. Keywords will help your site rank higher on search engine results pages. There are three critical factors that influence these results.

  • Competitiveness of the keyword or phrase
  • On-page optimisation
  • Off-page factors indicating authority

The more people that search for a keyword or phrase, the more competitive it will become to rank highly, so it’s key you select the right ones to compete for.

How to select the right keywords

The starting point here is to put yourself in the shoes of your potential customers… What are they looking for? What will they search to find it? What language will they use?

Grouping keywords together around your priority topic is essential. Find keywords that are linked to your main topic on current top ranking sites, this will help identify what you will be competing for.

We recommend a few online tools to help you with this –

  • Google AdWords Keyword Planner
  • Google Search Console
  • Google Trends
  • Google Suggest

Also, remember that punctuation doesn’t matter, neither do ‘stop words’ (and, to, the) and marketing speak is viewed negatively.

Where Should I Use My Keywords?

This one is easy… EVERYWHERE! Make sure your website is optimised with keywords on all pages and in your blog content. Add your keywords to all your social accounts in updates and on your profile information. Add keywords to ant documentation you produce or interviews you give as these things will be quoted online.

Example

We recently built and will be shortly carrying out some SEO work for a local private dentists practice in Newcastle. They are currently not utilising keywords on their homepage or on their social media accounts. We are setting up a blog for the site and have mapped out a plan to optimise keywords across the website, blog and socials. We have noted current rankings and will monitor progress after the work has been carried out.

 

Why you NEED to Install Google Analytics On Your Website

Sir Francis Bacon is often quoted as saying ‘Knowledge is power’ in the case of Google Analytics this has never been truer. We often refer to having a website as only being the first piece of the puzzle on this blog… Then follows search engine optimisation, both on-site and off-site. In some ways adding Google Analytics to your site and then acting on the data that can be extracted from its reports is the final step. Well, the last step in the repeating loop of, Design – Test – Analyze.

Why set up Google Analytics?

Google Analytics can help you understand the performance of your website and once you can do that you can optimise it. Find out how many people are visiting your site on a daily basis, and how many of those are visiting for the first time or are returning. How long are people staying on your site and which page do most people leave your site on. How many people come from links around the web and how many come from social media.

Find out your site’s weaknesses

Which pages are people dropping off your site on? How can they be improved or could they just be deleted? At what stage are customers leaving the ordering process? All these questions can be looked into and improved via Google Analytics.

Learn more about your user’s journey

Use Google Analytics to see your customer’s journey through your website from source to exit. This can help you understand and refine that journey making sure they are funnelled in the correct channel to collect data or sell products.

Create and set goals to measure conversations

You can use Google Analytics to set goals and track conversions on your site. You can track the ordering process to see how long users spend on each step of the process and at which point the exiting the process without completing the transaction. This can help you streamline the process and generate more sales.

 

Example

We’ve recently installed Google Analytics on a North East roofing contractors website, we’ll be going through the data with them to improve the site and the customer journey.

 

 

 

Why On-Site SEO Is Critical

You need your site to rank well on search engines, let’s be honest, Google! Two things you’ll need to help you do this are on-site and off-site search engine optimisation (SEO). In this post, we’ll discuss what on-site SEO is and how you can check and improve yours.

 

What is the difference between on-site & off-site SEO?

In very simple terms, what your website will rank you on a search engine is mainly decided by what is on the page, how high up the results you rank is mainly decided by what is found off the website.

What is on-site SEO?

In very simple terms, it’s adjusting the content of your website to be seen in very friendly & readable terms by search engines. It’s also key that search engines can determine what your site is all about and how it is structured. The more quality content that a search engine is able to draw from your site, the better chance your website has of ranking in relation to specific keywords.

How can you check your current site?

Easy! You can use a tool called SEO Site Checkup. You can run a free check by simply inputting your sites URL. SEO Site Checkup will then score your site out of 100 and below this will explain the reason for your score and give you actions to take to improve it. See the example below, we ran a test on international security experts Peregrine International’s website, as you can see they scored 71/100 with some things to fix including Meta Description & <h1> Headings Status.

How can I improve my on-site SEO?

You could run a report on SEO Site Check Up like we did above and then try and fix the issues concerned. Or you could employ a specialist, there are lots of companies offering this service, give it a Google! I bet the best ones will rank highly!!

 

 

Why your website HAS to be responsive on all devices

Why does my website have to be responsive? What is responsive web design? Don’t most people look at websites on laptops these days? In this post, we’re going to look at the answers to these questions and more… Making sure you understand the importance of responsive web design in today’s digital landscape.

What is responsive web design?

To put it very simply, it’s the ability of your website to adjust and optimise all it’s content to fit on different size screens. The most popular being smartphones, tables and differing sizes of monitor screens. The aim for the developer is for the website to be as appealing to the user on smaller screens as it is on larger devices.

Don’t most people look at websites on laptops these days?

Not really… Recent figures show 95% of people viewed Facebook on their smartphones, 31% on laptop & desktop combined and 8% on tablets according to Statista. As of very recently, 80% of top Alexa websites are mobile responsive, according to Mobiforge. So it’s pretty obvious, that statement simply is not true.

Why does my website have to be responsive?

In the modern digital age, your website simply has to be responsive. If it is not, it will now stick out like a sore thumb to users viewing on any device it wasn’t specifically designed for. With users so used to accessing Facebook, Amazon and other sites on their mobile devices, your site will almost look broken in comparison if it is not responsive. Add in better SEO results and proven lower bounce rates and higher conversion rates, it’s a no-brainer.

Show me an example of a responsive website

No problem! One of the UK’s leading security, surveillance and investigation firms, RWSSI has recently built a new website that is mobile responsive.

 

 

As you can see above the website optimises for the smaller screens perfectly. Allowing the site to retain all the design and functionality whilst moving seamlessly from lager to smaller screens.

Summary

You can’t afford for your website to not be responsive in the modern technological world. It’s absolutely imperative to the success of your website. If your current website isn’t responsive, get a new one straight away. You can’t afford not to.