Whether it is for a service, product or business – There are thousands of reasons why people browse the internet. For businesses, providing the relevant information is key to driving audiences to engage with your website as there are millions out there.
However, more and more people have become fixated in imagery when viewing websites. According to Bright Local, 60% of consumers give more consideration to local results that have images.
But what makes a good image on a website?
Image quality is one of the first things people notice when looking on a site. Poor images can reflect peoples perception of the professionalism of a business. Quality of an image can be determined by the pixels, size and overall relevance to the correlating information.
Images that represent your product, brand and service are key ways to communicate with your target market. Irrelevant images can cause miscommunication to the consumer.
Pictures are a lot easier for people to remember than copy according to Brain Rules. It is important your images are clear, bold and tell a story for your website. It is evident that copy is important for websites but images can be just as, if not more, valuable for increasing traffic and creating memorable information. Images can help create a dynamic with an audience – Without images, people are unable to see your products and services for themselves.
Though, if your website is too picture heavy the relevant information can get lost in your website. Balance is important! Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images (Buzzsumo, 2015).
Metropolitan House are a business building in Gateshead who provide Office, Virtual and Meeting space for businesses. They created a brand new website with updated information and new images. They have a creative theme throughout, with consistent images in correlation with their copy. This flows well and gives audiences a feel for the site and engages the services with audiences through their copy and images. This should overall increase traffic to their site.
It is evident that images are becoming more and more essential for websites. More people engage with sites with images and are more likely to remember images over the copy, therefore, it is essential that businesses include these consistently on their websites.