Contact Forms are a highly efficient way of opening lines of communication between your organisation and potential customers. A well designed form can entice users to get in touch with you, but receiving their message is only one of the benefits these powerful tools offer. Below we summarise the benefits of having a contact form.
Gathering customers data
When someone fills in a form on your site you will receive an email containing their message, enabling you to engage them directly. But the really useful information going forward is the contact details they provide. In a few seconds you have gained a potential customer as well as their email address, their telephone number, where they’re based, and a good idea of what kind of service they’re looking for. Add that to your prospects list and you know who to target with your latest offers – you know they’ll be interested if it’s something they enquired about previously.
Collecting Customer Opinions
Find out what your customers think of your products and services, how they get on using your website, and what they expect or desire in future. A well placed contact form on your website is an excellent way of harvesting customer feedback and building this into your future marketing strategy.
Reducing spam sent to your inbox
Because a contact form is handled server side, spam bots can’t harvest your email address and subject you to months of messages selling dodgy pills or offering you a share in a deceased African Prince’s estate. Time is money and spam eats time.
What makes a good contact form?
It’s all well and good having a form on your webpage, but if it doesn’t appeal to site visitors you may find it doesn’t bring in as much feedback as you’d hope for. These simple tips can help ensure a successful contact form.
Keep It Simple
Don’t make your customer work to send you a message – it should be straightforward, like this form from Ruen Thai Newcastle Massage. Three simple fields to fill in, stacked neatly on top of each other as to be easy to read, and the business has the contact details of a potential customer, ready to be informed of special offers or new services.
Don’t Ask For Too Much Information OMG! TMI!
Not only does a website user not want to spend more than a few minutes filling in your contact form – they shouldn’t have to. Bear in mind it’s their time and they’re more likely to complete a form if there is less than 6 fields. This form from Student Grove is a great example of a good, concise form – 5 fields, only 3 of which are required information. A user should have filled in this form in under 5 minutes, unlike this monster from FedEx – which has TEN compulsory fields for a user to fill in.
Leave Out The Captcha
Captcha images are those annoying little images which you have to decode and enter into a text field in order to send a message to a website. These are great for you – it means spam bots can’t fill your inbox with garbage. But think of the customer first – it’s a real hassle for them to fill it in, and if the user has eyesight issues they often can’t use them at all. Those few seconds you spend sifting through spam is a price worth paying for an extra customer enquiry.