How to use testimonials to add value to your business or brand

Since the advent of social media, the giving and receiving of testimonials for your business or brand have changed somewhat. Gaining feedback from people is now much more transparent and easier than ever before.

What hasn’t changed is the importance of testimonials for your business. Testimonials prove to your customers (and potential clients!) that you can be trusted to provide a great service, or that your product meets the expectations set by your marketing.

Consider the last time you purchased a gadget or piece of clothing, or researched the next film you wanted to watch. Where did that process start? Was it when you clicked ‘Buy Now’? Or was it when you considered which product to go with. If you’re like most other consumers, it probably started with customer reviews. Customer reviews of products are entirely candid: they’re not publishing by the company or fluffed with buzzwords, some are not even spelt correctly. Yet, that rawness has a great deal of value to your business in persuading or educating others about your product or service.

Internet-only superstore Amazon use customer reviews in their marketplace as a metric for comparison between products. Each customer review is given a rating depending on how other users agree or disagree, meaning that the best, most-trusted reviews rise to the top.

Commercial Builders Newcastle

J3 Building Solutions, the premium construction companies Newcastle spread customer testimonials throughout their website alongside the descriptions and photos of what they do and how their service differs from the rest. The testimonials serve to reinforce the truth behind their words on the website.

Sleeky Web Design & Print, a leading provider of web design north east design superb websites for their clients. They use testimonials on their website to tell a story: the story of how their work has impacted the lives of their clients and how their work has made doing business easier for their customers.

Web and Graphic designer Kerri Mark Sharp includes his client testimonials within his portfolio. This allows his work examples to almost ‘speak for themselves’, as readers of the site can see his work, alongside the comments of the happy recipient.

How do you use testimonials within your business? do you print them on your stationery or include them in your website? do you encourage users on social media to leave their feedback for others to see? Let us know in the comments below!

Do you have a success story from using testimonials on your website? if so, we would love to hear from you. Please leave a comment below about your website and we will get back to you.