Five innovative ways to use video on your website

It’s safe to say that video is taking over the Internet. And, with one minute of video reportedly being worth 1.8 million words, it’s easy to see why.

But have you considered using video content on your website?

Video content can be incredibly effective when used on websites. It’s engaging, interesting, and user-friendly.

In fact, reports suggest that 4 times as many customers would prefer to watch a video about a product than read about it. Whilst website visitors who view video content stay on the site for an average of two minutes longer compared to those who don’t view videos at all. And, the longer a potential customer stays on your website, the more likely you are to convert them into a paying customer.

Here are five innovative ways to incorporate video content into your website…

Background Videos

One of the most exciting ways to use video content on your website is to integrate it into the design. One website recently designed for Forklift Solutions, for example, integrated a background video into the home page. Positioned right at the top of the site, the video instantly grabs the audience’s attention and illustrates exactly what the company is all about.

A similar approach has been taken with sites for Drone Services and Prestwick Care and we’re pretty impressed with the results!

Short Explanation Video

A short, engaging explanation video will help your audience to get a better understanding of your business and what you have to offer them. This video should cover the basics about your company, including what products or services you specialise in. Placing this 60 – 90 second video on the homepage of your site will make a great initial impact.

Product Demonstrations

A product or service demonstration video will allow you to effectively demonstrate what your products or services are, how they work, and why your audience should invest in them.

Testimonials & Case Studies

Many websites feature written case studies and testimonials from existing clients or customers. In fact, customer testimonials (89%) and case studies (88%), are the most effective content marketing tactics.

But having customers rave about your product, service, or brand on video helps your company portray its credibility in an even more persuasive, engaging, and impactful way.

Positioning video testimonials throughout your website near the content they relate to will help you to reach out to the right target audience and built stronger connections. At the same time, longer video case studies will allow you to go into more detail about the customer experience.

About Us

A video on the About Us page will give your brand a human face and allow you to engage with your audience in a more direct way. Ensure that your company stands out from the crowd, whilst showing potential customers why working with you is the right choice.