The importance of strong imagery for website design

In today’s digitally-focused world, it’s vital that businesses of all shapes and sizes recognise the importance of maintaining a strong online presence.

And, when it comes to designing a good quality website that is able to connect and engage with your audience in a way that inspires action, triggers emotion, and grabs the attention of your target market, it’s vital that you recognise the significance of strong imagery.

Imagery is extremely important in website design, playing a crucial role in capturing the attention of visitors. After all, they do say that a picture paints a thousands words, right?

In fact, a huge amount of research that has proven that people are more likely to recall images than words.

Here are just some of the reasons why strong imagery is crucial in website design:

Create a great first impression

In today’s increasingly crowded digital environment, it’s vital that your website is able to grab the attention of your target market from the second they land on your site.

This starts by choosing the right images, as imagery plays a massive role in the overall experience and performance of your website. Ultimately, your main goal should always be to make a great first impression.

Influence behaviours

Images have the ability to inspire action and showcase a product, service or destination in the best possible light, but they can also modify behaviours, creating an element of trust between the business and the consumer.

Increase conversion rates

A website that contains high impact visuals is more likely to achieve higher conversion rates than a text heavy website because the human brain reacts and responds more to images than intimidating blocks of heavy text.

In fact, research has proven that 90% of the information transmitted to the brain is visual and images are processed approximately 60,000 times faster than text.

Convey a greater understanding

Another advantage of incorporating images into the design of your website is that they convey a greater understanding of a product or service. After all, the majority of consumers like to see what they are purchasing, especially if they aren’t able to see it in person.

If a visitor finds your website difficult to navigate and the information hard to consume, they will simply look elsewhere and try another site.

With this in mind, it’s important to find the perfect balance between words and text, and a good website will incorporate the right amount of both. A site designed for AG Events, a business specialising in photo booth hire for weddings and other special occasions, is a great example of a site that boasts a number of high impact images that are relatable, eye-catching and memorable.

AG Events
AG Events’ website

The website is easy to navigate, simple and easy to digest, but most importantly, the designer has used a number of vibrant colour ways that instantly grab the audience’s attention.