Why you should use custom icons

Thanks to significant advances in technology, there are now more opportunities than ever before to incorporate effective imagery and custom icons on your website.

Perfect for adding a new and exciting dimension to your site and breaking up text heavy content, custom icons are a critical and important component of the design process. And the possibilities are truly endless when it comes to experimenting with custom icon design elements.

But one of the main advantages of custom icons is that they allow you to add a personal and practical touch to your website.

Providing a quick and effective visual reference for a wide range of different concepts, these innovative icons and illustrations are perfect for optimising navigation, clarity and engagement.

Giving your product and service menus a user friendly dimension, custom icons can also be designed and developed in line with your brand identity.

Here’s our guide to some of the reasons you should use custom web icons to enhance the aesthetic appeal and functionality of your website.


Research has indicated that the human brain is far more responsive to visual elements than text.

Visual elements also tend to be far more memorable and effective than text heavy content, especially when it comes to telling your customers what they need to know.

Your website designer will know exactly how to create high impact icons that not only reflect your brand personality, but also portray the product or service you are offering in the best possible light.

We have recently worked alongside The National Renal Complement Therapeutics Centre in order to create a number of custom icons for their website. The main aim of this project was to create icons that reflected customer and clinical information, in a way that was easy to understand and digest. You can check out our work here!

The icons were also less intimidating than the abbreviations of medicinal terms.

Effective visual communication

Custom icons are also a great way of integrating a language that is universally understood. This means that every visitor to your website, regardless of their native tongue, will be able to understand the product or service you are offering.


One of the main advantages of custom icons is that they can be designed and developed to fit in with your brand identity.

Your website designer will work alongside you at every stage of the production process in order to ensure that your custom icons are not complement the existing design of your website, but that they also universally compatible based on the product or service you are selling.

It’s also vital that they match your branding, and depending on the nature of your business, increase desire for your product or service.

Of course, before you choose your website designer, you should do your research. Designing certain elements of your website can be a long process, so it’s vital that you and the company you choose are compatible.

Browse different sites to get a feel for the type of work they produce, and don’t be afraid to ask for testimonials.