It doesn’t matter if your website is designed to the nines, if it doesn’t encompass your brand’s values and personality, then what’s the point? As much thought should be invested into your website as your logo and branding. The website is the face of your brand and may even be a deciding factor to a potential customer who is interested in doing business.
When it comes to the layout of your website, consider what information you want your customers to know and see.
Think about your company’s branding and reflect this through the design of your website. Whether it be the colour scheme, font type or visual aspects, try to keep these factors as similar to your company’s branding as you can to build brand recognition.
See an example of how we brought aerial photography company InspectAir’s website to life. As a company that specialises in aerial photography and videography, it was important to design a website that was visually appealing and incorporated visual features such as a showreel and photo gallery. The background of the top section of the homepage is a large still image taken by the company, which immediately attracts the visitor by showcasing the type of work the company does.
Alongside your brand, it is just as important to consider your audience’s persona. Think about the type of target market that you want to attract. By understanding your clientele, you can create content that is of interest and will capture their attention. This includes attracting your audience but also continuing this engagement by keeping them up-to-date with everything the business is doing. This may be via a blog, social media or regularly posting new content on the website such as imagery of previous and current work that your company has been invovled with.
What makes your brand unique? This brings us to one of the most important factors in reflecting your brand’s identity – the USP. Make sure your website highlights whatever it is that makes your company different and stand out from the rest. This will give visitors something to remember when they click off your site.