The benefits of e-commerce

Defined as “the buying and selling of products and services by businesses and consumers through an electronic medium”, e-commerce sites have created opportunities for brands that want to sell exclusively online, as well as helping existing ones to connect with other businesses and customers.

According to research, global online retail sales are growing and are estimated to reach 8.8% of total retail spending in 2018.

There are many benefits to using e-commerce for your business:

1. Sell to anyone and at anytime.
The accessibility of the Internet means that your brand has the potential to reach an audience on a global scale. It also means that consumers can buy from your brand whatever time suits them best, whether this is first thing in the morning or late at night.

2. Search for products instantly.
Products can be grouped into specific categeories and there is the option to filter these categories by customers who are looking for a particular product. This is ideal for those who do not have time to go physically shopping in traditional stores.

3. Online offers, discount codes.
Using an e-commerce store means that brands can advertise online offers which can be used when shopping online. Brands can also partner with companies such as Unidays or Groupon to promote their sites and offer discount codes to their customers.

Great British Barber is an example of one business that we have helped to create an e-commerce site. We integrated the plugin WooCommerce into their WordPress design in order to make selling easy. Customers can navigate around the product descriptions and add them to their basket with a simple click of a button.