Using custom icons on your site is a great way to customise your navigation bar and attract the attention of visitors on your site. Custom icons are effective because they appeal to the visual part of our brain. 90% of information transmitted to the brain is visual, which means incorporating these features on your site means it’s more likely that your content will be memorable to visitors.
Liquidators and Insolvency practitioners, Connect Insolvency, needed an informative website that would also be visually appealing. Check it out here: By using five coloured icons to represent each of the services, it draws attention to the main information points of the website as well as giving the homepage some life. Icons can be used to break content on your page up and make it more readable as well as being more aesthetically pleasing to the human eye. When it comes to designing icons, there are a number of styles and shapes that can be used to create unique images.
As you can see, hexagons are the choice of shape here. Using this shape compliments the branding of the site and the company’s cubic logo. Geometric shapes, as custom icons, also sit well on a responsive website that is being viewed on a mobile device or tablet.