Your website needs to be aesthetically pleasing and highly functional, but can it solve users problems too? Of course it can!
It’s important to value the user experience of your website. Here are some surprising and not so surprising facts and statistics about user experience.
- Judgments on website credibility are 75% based on a website’s overall aesthetics
- First impressions are 94% design-related
- 88% of online consumers are less likely to return to a site after a bad experience
So you’ve hooked them in with the fantastic design, now to solve some user problems with simple solutions.
- Enquiry Form – Users need to contact the page. These can be simple boxes or more elaborate data collecting or lead generation devices.
- Newsletter Subscription – Help customers to stay up to date with your products and services.
- Maps – Help the user locate and find you.
- Download Information – This North East Building Surveyor lets users download a PDF with parking instructions. Although this could be used for a wide variety of documents, this is a fantastic way of improving the user experience and solving a simple user problem… Where do I park on arrival?In summary, the user will respond favourably to beautiful design and solutions to their problems. How do I contact the site? Where is this business based? How will I find them? All these questions can easily be answered with simple onsite solutions. It’s important to consider your user’s website journey, what could they use help with? What questions might they like answered? What problems might they need to be solved? You can then implement a simple solution to improve their user experience.