It’s essential that users can easily navigate your site to find all the interesting content you have created. If users find this a frustrating task, they may leave your site looking for someone else who provides a better experience.
A website that is easy to navigate will extend the time a user spends there and can lead to an increase in sales, enquiries or any other ‘calls to action’ built into your site. The three most often used types of website navigation are side, top and mega. In this post, we’ll take a quick look at how they could benefit your site.
Often the best set up if you have only a few options to choose from. Users tend to read from left to right then top to bottom, so putting your navigation tabs in a horizontal line will help their eyes naturally adjust to the layout.
Using a vertical menu is not a great option if you are looking for a simple menu design. This is because the content in the main body of the site can easily distract the user from the menu text. Side navigation menus certainly can work, but they need to be considered with the correct kind design and a minimal number of menu items.
If you have lots of pages, mega navigation could be for you! It looks great and helps users navigate your site with ease. On an e-commerce front, if you are selling lots of products in different categories then it’s probably the best solution for you. A mega menu could also potentially help your sites SEO results as you will be adding plenty of links to your site.
We asked Ben Yates from 16 Design, based in Middlesbrough to give us an example of a recent project and why he chose the navigation set up he did.
“I’m a big fan of mega menus! Especially on large corporate sites, however, a recent client I worked with is a commercial builder and construction company based in Newcastle and they wanted a really simple design and navigation style. They didn’t require too many information tabs or pages so I opted for a top navigation bar. It just keeps things simple and easy to use. The client’s main aim for the site was to generate enquiries and inform users of previous work, so it fitted in nicely with the brief.”
Prioritise your user’s experience above all else. When choosing your navigation option, you want the user to easily find their way around your site and stay to browse all your products and services. This will increase the chances of converting them into customers and in turn increase your ROI.