If you’re going on a long journey, looking at the house you grew up in, finding a friends restaurant recommendation or locating your nearest cash machine… You’ve probably used Google Maps! Google has amassed a mind-bending 20 petabytes of aerial, satellite and street view images that are updated regularly.
How to add it to your site
The good news is… It’s super simple! You can use the Google Maps API or a custom field, both allow you to style it to suit your website. The map is customisable, allowing you to show different overviews and points of interest.
What are the Advantages
Although it’s hard to find evidence to suggest that it positively impacts on your sites SEO anymore, it is adding more content to your site and increasing the user experience. If your business requires your customers to find your premises, it will aid them to locate you.
Abbey Masterbatch is a leading UK supplier and manufacturer of masterbatch based in Ashton Under Lyne, they have added Google Maps to their website via a custom field. It clearly shows where they are situated and accessible road routes as well as public transport hubs.
If you want people to easily locate your business, adding Google Maps to your site will really help. It allows them to see where you are located and what’s around you. It’s easy to do, and free, so take a look.