Which Keywords Should I Use On My Website?

Or more to the point, how to identify the keywords I should be using on my website?

If search engines can’t find your content, then neither will potential customers. Keywords will help your site rank higher on search engine results pages. There are three critical factors that influence these results.

  • Competitiveness of the keyword or phrase
  • On-page optimisation
  • Off-page factors indicating authority

The more people that search for a keyword or phrase, the more competitive it will become to rank highly, so it’s key you select the right ones to compete for.

How to select the right keywords

The starting point here is to put yourself in the shoes of your potential customers… What are they looking for? What will they search to find it? What language will they use?

Grouping keywords together around your priority topic is essential. Find keywords that are linked to your main topic on current top ranking sites, this will help identify what you will be competing for.

We recommend a few online tools to help you with this –

  • Google AdWords Keyword Planner
  • Google Search Console
  • Google Trends
  • Google Suggest

Also, remember that punctuation doesn’t matter, neither do ‘stop words’ (and, to, the) and marketing speak is viewed negatively.

Where Should I Use My Keywords?

This one is easy… EVERYWHERE! Make sure your website is optimised with keywords on all pages and in your blog content. Add your keywords to all your social accounts in updates and on your profile information. Add keywords to ant documentation you produce or interviews you give as these things will be quoted online.


We recently built and will be shortly carrying out some SEO work for a local private dentists practice in Newcastle. They are currently not utilising keywords on their homepage or on their social media accounts. We are setting up a blog for the site and have mapped out a plan to optimise keywords across the website, blog and socials. We have noted current rankings and will monitor progress after the work has been carried out.


Posted in SEO