Sir Francis Bacon is often quoted as saying ‘Knowledge is power’ in the case of Google Analytics this has never been truer. We often refer to having a website as only being the first piece of the puzzle on this blog… Then follows search engine optimisation, both on-site and off-site. In some ways adding Google Analytics to your site and then acting on the data that can be extracted from its reports is the final step. Well, the last step in the repeating loop of, Design – Test – Analyze.
Why set up Google Analytics?
Google Analytics can help you understand the performance of your website and once you can do that you can optimise it. Find out how many people are visiting your site on a daily basis, and how many of those are visiting for the first time or are returning. How long are people staying on your site and which page do most people leave your site on. How many people come from links around the web and how many come from social media.
Find out your site’s weaknesses
Which pages are people dropping off your site on? How can they be improved or could they just be deleted? At what stage are customers leaving the ordering process? All these questions can be looked into and improved via Google Analytics.
Learn more about your user’s journey
Use Google Analytics to see your customer’s journey through your website from source to exit. This can help you understand and refine that journey making sure they are funnelled in the correct channel to collect data or sell products.
Create and set goals to measure conversations
You can use Google Analytics to set goals and track conversions on your site. You can track the ordering process to see how long users spend on each step of the process and at which point the exiting the process without completing the transaction. This can help you streamline the process and generate more sales.
We’ve recently installed Google Analytics on a North East roofing contractors website, we’ll be going through the data with them to improve the site and the customer journey.