The Internet, as one of the most powerful mediums, has changed our lives – both personally and professionally. We instinctively turn to Google for any questions we have, whether it is a ‘How to..?’ question, ‘What is Bitcoin?’ or a question related to finding the closest dental practice.
Therefore, it is clear that just having a website is not enough if you want your dental practice to grow. In this article, I will list some important steps for building an impressive online reputation for your dental practice.
As mentioned earlier, your website is a primary source of information for your potential customers. When building a website for your practice, you need to focus on branding, colour scheme and call to action buttons. Also, do not forget to make it mobile-friendly! When building a website for our client Ryton Dental, we chose blue as a dominant colour because it is a relaxing colour, often associated with trust and reliability. These are the primary emotions we wanted to welcome Ryton Dental’s visitors with. We carefully planned the arrangement of call to action buttons and made a perfect mixture of primary and secondary colours to make them visible. After your website is built, keeping it up to date is crucial for your online presence.
Local Business Listings
Now that you have a website that provokes the right emotions in your visitors, it is important to focus on local marketing. Get listed on online business listing directories, since this is one of the most effective ways to boost your business performance on local search.
Set up your social media accounts and link them to your website. Social media like Twitter, Facebook and Instagram help you connect to and build relationships with your patients as they act as great social proof for your dental practice. Don’t forget to be active on social media and post regularly. Share news, publish relevant educational content and simply engage your social media followers.
Local Business Listings and Social Media efforts help your website SEO and to successfully complete these SEO efforts, make sure you work on onsite SEO as well. Your website pages, titles, tags, content and overall structure need to be optimized for your target keywords. Use Google Analytics for keyword research and utilize them efficiently through your website pages.
Email marketing helps you mostly with the existing patients, which is as important is building relationships with the new ones. Use email marketing to remind your patients on their next check-ups or educate them on new medical services, oral health, hygiene techniques and the like. Don’t let them forget you!
Working together with the Ryton Dental team has been a great experience for us. This was more than just building a website. Instead, we were building an online presence strategy for their business which was a great opportunity for us to utilize our extensive knowledge in web design and digital marketing.