Wikipedia defines SEO as the process of affecting the online visibility of a website or a
web page in a web search engine’s unpaid result. There are two forms of search engine optimization: onsite SEO and offsite SEO. So, what is the difference between these two and what can you do to optimize your website both in terms of offsite and onsite SEO.
Onsite SEO involves efforts that help your website be friendly and ‘loved’ by search engines. That means that certain elements of your website need to be adjusted to follow certain rules so that’s each engine can understand the purpose, content and structure of your website.
Content is and always will be king. Great content makes your website loved by both visitors and search engines. So, make sure it is unique and relevant to the products and services you offer.
Meta title and description are descriptions intended to help search engines understand the intent and topic of your website pages. These descriptions need to be short and concise. Relevant keywords need to be used in meta-tags, in order to make sure search engines can properly identify the topic of the page.
Header tags are not visible to visitors but are important for search engines. H1 tag is the title or the heading of your page, while H2 is the subheading.
All images used on your website need to have image alt text attributed to them as it helps search engines understand what the image is about. Again, using relevant keywords in the alt attribute helps both search engines understand the subject of the image.
Having a mobile-friendly website is a must nowadays. Not just because mobile-friendly websites are better ranked, but because of your website’s accessibility as well. We all know that most visitors will browse on their mobile ‘on the go’ before making the final purchase on their desktop or tablet and you do not want to miss the opportunity to be seen.
Website load speed is important because a website that loads quickly will be loved by both visitors and search engines.
Additional factors important for your website SEO are social media integration, website security and website links. This post provides some useful tips on onsite SEO optimization.
Offsite SEO focuses on the promotion of your website through external websites such as blogs, forums, social media, business directories and reviews. So what can you do to have more links pointing to your website from other websites?
Blogging is a great form of link building and guest blogging can not only generate new links to your website, it can also drive more traffic as well. The links coming from trusted websites help you increase the authority of your domain overall. So, what are you waiting for, be creative, express yourself through guest blogging now!
Social media marketing is probably the fastest way to promote your content. Social media platforms are free and easy to use; they help you increase brand awareness for your business and also help you boost inbound links to your website.
Online reviews on websites such as Google+ for example will help you boost your inbound links, but they also build trust among visitors.
Business listings are also a great form of link building and they help you establish your online presence and build your reputation. Sites like Yelp, Scoot, Factual are good examples of business directories where you can list your business and help both your SEO and sales efforts.
As you can see, onsite SEO and offsite SEO are equally important, but if you are wondering where to start, I’d say it’s onsite SEO. Once you take care of that, your website will be ready to be seen and loved by search engines and new visitors and you are ready to start this journey.
I am especially proud of the work we have done for our client, Derwent Healthcare, a company providing therapy chairs, blood pressure monitors and body analysers. We started the project by perfecting the onsite SEO and this work created a solid base for offsite SEO and digital marketing.