A common side-effect of today’s fast-living modern society is that people are used to getting things instantly, from fast food to information they need. Call us lazy, impatient or just slaves of today’s commercial world, it is the fact that we spend more time watching films than reading because it is easier and requires less attention or mental activities.
This phenomenon has started manifesting in all areas of our lives, resulting in changes in web design trends too!
“A picture is worth a thousand words” – someone must have come up with this saying before the invention of the video, so I am wondering how many words a video is worth.
Using video on a website is a great way to supplement user experience and it is being increasingly used in marketing to build a relationship with the target audience because it provides great user experience for the visitors.
Using video on your website is good for SEO for several reasons and the most important one is that websites and web pages with videos tend to be ranked higher on search engines. Adding this video to your company’s Youtube profile will additionally help with Google rankings, given that it is owned by Google.
The great thing about videos is that they are an audiovisual means of communication, so a good quality video on your website will help you achieve so many goals – it will engage your audience, they will learn more about your brand and most importantly (in today’s fast living way of life), it will save their time, so they don’t have to read a 300-word paragraph to learn what you offer.
When using a video on your website, you tell your visitors that you care about them, about quality, that you want to stand out and most importantly – that you listen to their needs.
Here is one great example of a website that is using a video on the homepage: a company offering forklift trucks for hire and sale throughout the North East, Forklift Solutions.