How to boost your social media presence using Open Graph tags

Creating outstanding content is essential but it only truly matters if it reaches the audience it’s intended for.

Online presence has become a significant part of every marketing campaign. Websites like Facebook, Instagram, Twitter, etc. facilitate a more personalised and less intrusive conversation-like interaction with potential customers. It enables companies to come across as more friendly and approachable which results in more well-disposed customers.

Once you have established that relationship with your visitors it’s even more important to keep them engaged and share interesting stories with them on a regular basis.

However, with so many businesses competing for our attention, there is only so much space at the top of the feed. That’s why it’s vital to talk about visibility and what can be done to increase it.

Search engines like Google aim to present information concisely and helpfully and while their sophisticated algorithms are doing a pretty good job, it’s always better to take control of what is to be displayed.

One way to do that is using Open Graph tags. These powerful tags are fundamental to every digital marketer, and it will enable any web page to display as rich, structured graph object.

This excellent tool was introduced in 2010 by Facebook, and its purpose was to offer an easier integration between Facebook and other websites. In other words, it presents rich graph objects with uniform features as Facebook objects. Nowadays, most of the social media platforms rely on it and is adopted by the major search engines.

Some of the main benefits of using Open Graph tags are:

Control

It’s fantastic that these tags give you a certain degree of control, for example when your post is shared by an outside user you can make sure it looks nice and bright as your original one. This wouldn’t happen without the Open Graph tags.

Click-through rates

Ever wonder what makes you click on certain posts than other on social media- very often that’s actually the photo or the description. A well structured and designed post can undoubtedly attract more click to your page.

Improved Conversion rates

The conversion rate is the percentage of visitors to your website that converts into customers/ subscribers etc. Once having gone through the hard work of creating great content and having a high number of click-throughs this organically will affect your conversion rate.

Open Graph Tags are easily overlooked, but they are an invaluable part of your online marketing strategy. If you are smart like our recent client Connect Insolvency, you will not underestimate these helpful tags and will be able to create rich and engaging social media posts and grow your audience.