Finally, you have your website, and you are excited to show it to the world! One of the most effective ways to attract visitors and new clients is being on Social Media. There are so many social networks you could join and attract new followers. The opportunities are enormous, but that brings a lot of questions – where to start from, what type of posts to make, how often to update your accounts, etc.
To make the most out of your social media presence you need to have a clear plan, what you would like to achieve, have a timescale and measure the right indicators. In this blog, we will give you some ideas on how to utilise the networks effectively, plan a campaign and achieve great results. At the end of the day managing successful online presence it’s time-consuming and requires a commitment, so make sure you read this before you rush into it.
1. Choose your Social Media platform
Before you start, it’s essential to do some research on which social networks would work best for you. You might need to ask yourself a few questions: Who is your customer?, Where can you find them?, What do they do online? Having the answers to these questions will lead you to the appropriate network. If you are still not sure, it’s always a good idea to start with the three main ones – Facebook, Twitter and LinkedIn.
2. Speak the language
Every community has it’s own traditions, habits and a certain way of doing things. That’s usually being described as a culture – it might be the culture at your workplace or at the sports club. It all comes to those little differences, unique ways to express yourself and the language you use in a specific environment. That’s valid to the social networks as well, so make sure you customise your social posts, speak the language and treat every platform as a separate project. In some social networks, you will need to make short and sharp posts, other will rely heavily on the visual content, but if you follow the rules, you can dramatically increase your chances for success.
3. Create content that reflects your brand
As mentioned above customising your content it’s essential, and that doesn’t stop with using the right language. We have warned you it’s not an easy job! You need to put the efforts and come up with unique and fresh content regularly. Offering exclusive content available only to your followers will help you build a high quality and meaningful network. The social media posts you make needs to reflect your branding, marketing strategy and be consistent. At the same time, you need to be careful with talking too much about yourself and not giving anything away. The balance should be between providing valuable and engaging content to your visitors while promoting your business.
4. Use social media to interact with your customers
Social Media it’s a fantastic tool that gives you the opportunity to communicate with your customers and receive instant feedback, which you can use later to improve your business. Ensure that you are using the platforms wisely, as it could be an excellent source for building credibility and express your brand personality. One way to do that is creating contests and giveaways which will encourage people to write about your business, recommend it to friends and be your ambassadors. Another effective way to engage prospects and clients is to show appreciation to existing customers. That works really well with businesses that provide any services and could also showcase their work.
5. Build a quality network
Many businesses are fighting for numbers rather than quality. Being more strategic in your approach will give you better results even with a smaller audience. Build your network by following your business contacts, clients, prospects, vendors, business associated, and many of them will follow you back. Also, a great way to target a specific audience is to boost your Social Media posts. You will need to allocate some budget for that, as you need to pay to promote your accounts within social networks.
Social Media could do wonders for your business, no matter how small or big is. Managing successful social media accounts it takes time, effort and consistent work, but it’s definitely worth it. You can check out Spectrum Agency, a modelling company that has a very diverse portfolio. They actively use social media networks like Facebook, and Instagram not only to promote its company but also attract new unique models. An excellent feature Spectrum Agency uses is the Instagram feed on their website, which automatically updates based on their Instagram profile.
If you would like to add any of these cool features, link your website with your social accounts or just need help with your social media presence we would be happy to help your business grow.