Nowadays, websites are so diverse and different from each other, which is fantastic – but some of them could be a bit tricky to figure out. Having a memorable and unique website is necessary as long as it does not diminish the efficiency and usability of it. A good website should have an intuitive layout which enhances the user experience and interaction. We are going to give you some tips on how to improve the usability and user engagement.
Websites should be able to provide information in an easy and straightforward way that doesn’t confuse the users. The Flow is extremely important if you want to retain your visitors and convert them into subscribers. You need to put yourself in your customer’s shoes and ask yourself what you would like to see first and what should be (visually) prioritised. That would help you create a strategy and build your website towards your goals. If you know your potential clients would prefer to speak to you before they make a purchase you, might need to put your phone number near the top of the page. Think about what their second action would be and create that flow which will smoothly lead your users to the right sections and pages. A great example of excellent flow could be the website of Media Borne, a Newcastle Upon Tyne creative visual company. If you visit their interactive website, you will notice that you get the answers to your questions before you even think about them.
2. Contrast and Colours
Colours are one of the first ideas we have when planning a new web design. To make the right choice, we need to consider many questions, for example how they fit with our logo, what they represent, but also if they would be appealing to our audience. All of these are important, but one of the critical factors would be the user experience and how the colour combination affects your visitors. At the end of the day, you want your users to enjoy the time spent on your website and stay there longer. Think about the readability and contrast between the colours, be aware of different devices and how colour combinations would look on different screens. Drone Services, a drone photography and video company uses colours and contrast very wisely, which delivers excellent user experience.
The navigation aspect is critical for user experience, and it is always better to make it obvious and have a clear menu on your website. In order to avoid any confusion with your users, make sure your navigation is consistent and doesn’t change throughout the website. If you require quick access to specific pages, a sticky menu could be a good option for you. On the other hand, a mobile navigation might need to be a bit different and showcase some of the most popular options while the rest of them could be hidden in a hamburger menu. That trick would help you to save essential space and improve the readability factor. Also, you could use categories and groups as that would make the navigation clearer. An example of effective navigation for with a lot of content and pages is the website of Building Surveyors. They provide Commercial and Residential services since 2003, and as experts in the industry with so much experience, they have a lot to demonstrate on their website.
User experience it is crucial for the success of your website and business. We have touched on some of the most important aspects, but there is a lot to be considered when building a website. If you need help with your new project let us know, and we can give you some tips and ideas!