There are many ways you can promote your business online, and yes, I would definitely say that your website could be your best online marketing tool. But is it? Well, it depends. If your website is aligned with your current marketing strategy, if it is up to date, responsive and SEO optimized, with the right and well-targeted content, I’d say that your website is your best online marketing tool indeed.
What I am trying to say is: Your website should be your primary online marketing tool because having a website makes your business credible and trustworthy and this is the foundation of success. Social media platforms do help your business and outreach, but to maximise your chances of success, you need a website, and it better be a good one. I do not know of any successful business that does not have a good website, and building a website is not as simple as setting up social media profiles, but it is worth it because it shows your audience that you take your business seriously.
Social media, business listings and other marketing activities like Google ads and similar should be the supporting efforts that help you reach your target audience, but it is your website that will eventually convert them into customers. Your social media profiles and your posts are the voice of your business while your website is its face and its words because it gives your potential customers an opportunity to hear your message, learn more about your services, what you offer and how you can help their business.
A modern website with a minimal look, hamburger menu and a homepage video like Belfund is a great option, but if you prefer a classic-looking website with simple navigation like Connect Insolvency – that’s perfectly fine too, as long as your content is clear and well-written.
Having a website and social media is a great start, but if you want to put more effort into online marketing, I have a present for you 🙂 . Here is a list of 99 online marketing tools that will help you promote your business online.
If you’d like to discuss your online marketing strategy, please feel free to contact me, I’d be happy to chat and find the best strategy to promote your business online.