Choosing the perfect colour scheme for your brand is essential in making sure that it communicates the correct message that you intend to put across to visitors and clients.
When it comes to choosing colours for your website there’s a lot to consider. This includes making sure there’s no clashing colours and that the ones you select communicate the message of your business properly. There’s so much psychology behind colours that you might not have even realised before. In fact, recent research has shown that almost 85% of consumers say that colour is the main reason that they will decide to buy a specific item.
Here are a few tips to ensure that you’ve chosen the right colours for your brand’s website.
Know your audience
When it comes to choosing the correct colours, it’s important to think about your audience and their personalities. For instance, this virtual and serviced office space in Gateshead appeals to professionals who are looking for a serviced office or meeting room. It uses black, white and grey as its main colours to maintain a business-like persona, which will therefore be likely to attract this type of individual. It also uses a light orange to emphasise certain areas of the site. Hence, thinking about the right person to attract is a good starting point.
Think about emotions
An important aspect of colour psychology is emotions; how do you want visitors to feel when they come across a particular colour? Once you’ve established who your audience are it makes it easier to select colours. For instance, if you’re a wellness brand then you’ll want people to feel calm when they visit your website. This means that it would be best to go for pastel greens, blues, pinks or even a nude colour to promote the tranquillity aesthetic. It’s also important to be consistent with the brand colours chosen, which will help people to remember them. One study found that colours increased brand recognition by around 80%. Each colour also has its own meaning which you can read about in more detail here.
Understand the colour wheel
The colours you will need to get to grips with are primary, secondary and tertiary. You don’t need to mix any colours together to create primary colours, which are red, yellow and blue. However, the secondary colours (orange, green and purple) are made by mixing two primary colours together. For instance, to make purple, you’ll need to mix red and blue together. Finally, there’s tertiary colours, which are made by mixing a primary and a secondary colour. So, by mixing yellow and green you’ll be creating a yellowy-green shade.
Know colour temperatures and neutrals
You’ll also need to understand the warm colours, which include different reds, oranges and yellows. Then, there’s cool colours (various purples, blues and greens). Lastly, neutral colours are worth mentioning, too, which are probably the most popular among brands today and are seen a lot on social media. These include black, white, grey, tans and browns.
Understand how to apply colours
Now you know the basics, it’s time to move on to how you can apply this theory to your brand. First, you’ll need to understand complimentary colours, which are opposite each other on the colour wheel. For instance, orange and blue. It’s important to know that one of these will be a warm colour and the other will be a cool one. There will be a strong contrast between these as well, which means if you’re looking to convey a fun, outgoing message then they are perfect. Next, there’s analogous colours, which are next to each other on the colour wheel, such as red and orange. One of these colours will stand out more than the other, so it’s best to use that for the text and the other for the background. Lastly, triadic colours are evenly spaced on the wheel and tend to be vibrant, such as red, blue and yellow.
We hope this post has helped you decide on the perfect colour scheme for your brand and website in order to attract more visitors, which may then help to draw in your ideal clients!