How psychology affects your website

Psychology is everywhere and the sooner you realise that the better you’ll become at whatever you do for a living – sell, manage (people, company, etc..) or design websites. In this article, I’ll talk about how psychology affects your website visitors and how important it is for your website success.



Colour Palette

The colour palette you choose for your website will speak directly to your visitor’s emotional self. Depending on your visitors’ personality or even their current mood, they might instantly like or dislike your website. Colours are known to affect our feelings causing us to feel certain emotions when exposed to colours.  I won’t go into much detail on what each colour is associated with and how it makes us feel because there is a great post on this topic.



You can use one image to tell a whole story, so imagine how important imagery is for the story you want your website to tell. Images breathe life into your website and given that the human eye identifies images in a matter of milliseconds, again, they speak to our subconscious and affect our mood just the same as colours.



According to Wikipedia, anchoring or focalism is a phenomenon where an individual relies too heavily on an initial piece of information, which is considered to be the “anchor” when making certain decisions. Knowing this, you can use the whole context to make certain information look more important or your prices more affordable. A good example of anchoring is a new discounted price shown next to the original price which is higher.



Typefaces can spark different associations, from fun (Comic Sans) or modern (Sans Serif) to formal and even solemn (Old English). For our client, AG Events, a wedding entertainment company based in Newcastle upon Tyne, we’ve used “a perfectly imperfect hand-drawn font” for certain parts of the website and this font is usually associated with fun, entertainment and playfulness – Playlist Script Font



Creating a sense of urgency with your visitors can cause them to feel fear of missing a chance to do something good or lose something good. This can be done by adding ‘a limited time offer’ next to the product you want to focus on. The fear of loss or the idea that something they are interested in might not be available in a few days will create a sense of urgency with your customers, which will lead them to buy your product.



Humans are social beings and the feeling that they are a part of a community, that they belong somewhere is what they need. According to Maslow, our social needs include love, acceptance, and belonging. Human beings feel a need for emotional relationships, and this need drives their behaviour. To satisfy this need and avoid loneliness, we form relationships with other people – friendships, romantic relationships, social groups or community groups and similar. If people believe that they will become a part of a community, your community, if they become your customers or users, they are more likely to subscribe to your newsletter or register as a member.


Social Proof

Social proof is a situation where people copy the behaviour of other people assuming that this is the correct behaviour in a given situation. If your website features testimonials, case studies or an outstanding product/service rating, your visitors are more likely to believe that what you offer is really good and the right thing to do is to become your customer.


Wrap up

As I said, psychology is everywhere. We work with people, our employers are people, our customers are people and they all feel the way they feel, they want something, fear something and do so many things driven by their emotions. Given that psychology deals with emotions, it IS everywhere and I really hope this post helps you understand how important it is in web design too.

How to use Google Analytics to create engaging content

Google Analytics is a tool that holds such valuable data which can be analysed and used to improve website performance. It is pretty straightforward and you do not even have to have advanced knowledge of the tool to understand what parts of your website or content are working well and what could be improved. Starting from acquisition (how you’ve acquired users) which happens before they’ve even landed on your website, to their behavior (actions, clicks, etc..) and finally – conversions (or in other words, this tool can help you see if users take a desired action when they visit your website).

Today, we will be focusing on the Behaviour section in Google Analytics and provide some useful tips on how to use the data in this section to create engaging and effective content.

Step 1 – Performance of all pages

If you go to Behaviour – Site Content – All Pages, you will be able to see the number of visits per page, the amount of time spent on each page, the bounce rate, and based on the data shown, you will be able to identify high performing pages of your website.

all pages

Step 2 – Identify and analyse top-performing pages

The top of the list items of the All Pages list are the ones you want to focus on in this step, but you need pay attention to the bounce rate too. The best-performing pages would be the ones towards the top of this list but with the lowest bounce rate. If the top page of this list has the highest bounce rate, it is an indicator that this page needs further improvement in terms of content and layout. Also, do not forget to check the amount of time your visitors spend on the top performing pages because this is also an indicator of what is going well and what can be improved.

By analyzing the top performing pages in this section, you will be able to understand what content your audience finds interesting and valuable and you can use this knowledge to optimize the rest of pages and improve their performance.

But how can you do that? How can you find out what your visitors need or find valuable in terms of content?

Step 3 – Optimise content and conversions

Search Terms is an incredibly useful section of Google Analytics. You can find it in Behaviour – Site Search – Search Terms and it shows you the words or phrases your visitors typed in search engines that led them to your website.

search terms

This is the answer to the question what your users are looking for, and it gives you a great opportunity to create effective content on the rest of your website pages, but also to further optimise the top performing pages. The info you can find in Search Terms combined with the bounce rate and average time spent on the top performing pages can help you understand what your visitors are looking for, what pages attract the majority of your website organic traffic and how valuable and engaging content these pages offer.

In summary

There are so many opportunities Google Analytics offers. The information this tool holds can answer a lot of your content related questions and so much more. I have done 2 very successful content optimisation projects recently with Rivergreen, North East based property developers and Abbey Masterbatch, a manufacturer and supplier of black, white, colour, additive masterbatch and pigment dispersions. Google Analytics helped me create new and improve the existing content – the results were stunning!

What colours say about your website?

When we think about web design, the initial thoughts could be about the colour scheme. Colours certainly affect our attitude and emotions so make sure you choose them wisely. First of all, you need to know your audience and what message you want to send them. In this post, we will give you some examples of some of the most popular tones in web design and how different companies use them.


Blue is a great colour option, and it’s one of the most popular choices. Most people like it, no matter what gender or age they are. That makes the blue very universal and a safe bet. Also, this colour is associated with trust, intelligence, and efficiency. Many financial organisations are using it, even the most significant social networks like Facebook and Twitter. Another excellent example is Norvic Aero Engines LTD. Norvic is one of the leading aircraft engine overhaul companies and has a very professional and strong presence.


Another great option is the green which similarly to the blue is perceived very well by most of the people. The green represents the balance, harmony, refreshment and the beginning of something new. The Green colour works really well for environmentally friendly and outdoor products. However, green is also used by so many different websites and companies like BP, TripAdvisor, etc.


Yellow speaks for optimism, friendliness, and creativity. This colour could be great if you want to stand out, but be careful as too much yellow and certain shades of it could have a negative effect on your visitors. Some good examples of yellow accents in websites are Thomas Cook, Lipton and The Froth Shop.


The darker colours represent sophistication, glamour, and efficiency. Use black to add a high-end and luxury look to your website. Some great examples are Belfund, Adidas, Luis Vuitton, Mercedes. The Black colour is classy and would always be a good idea, just be careful how much you use to avoid the feeling of heaviness and coldness.


Pink tones are feminine they bring warmth and tranquillity. The brighter variations of pink are perfect if you are looking to achieve a higher conversion rate. Excellent examples of pink websites are Newcastle Premier Health and Renew life.


In conclusion, there are plenty of shades and tones to choose from, however, ask yourself what goals and messages you would like to send with your website. In general, the brighter colours will bring your conversion rate up, while the darker tones will add luxury and sophistication.

Top 3 tips for User Experience

Nowadays, websites are so diverse and different from each other, which is fantastic – but some of them could be a bit tricky to figure out. Having a memorable and unique website is necessary as long as it does not diminish the efficiency and usability of it. A good website should have an intuitive layout which enhances the user experience and interaction. We are going to give you some tips on how to improve the usability and user engagement.

1. Flow

Websites should be able to provide information in an easy and straightforward way that doesn’t confuse the users. The Flow is extremely important if you want to retain your visitors and convert them into subscribers. You need to put yourself in your customer’s shoes and ask yourself what you would like to see first and what should be (visually) prioritised. That would help you create a strategy and build your website towards your goals. If you know your potential clients would prefer to speak to you before they make a purchase you, might need to put your phone number near the top of the page. Think about what their second action would be and create that flow which will smoothly lead your users to the right sections and pages. A great example of excellent flow could be the website of Media Borne, a Newcastle Upon Tyne creative visual company. If you visit their interactive website, you will notice that you get the answers to your questions before you even think about them.

2. Contrast and Colours

Colours are one of the first ideas we have when planning a new web design. To make the right choice, we need to consider many questions, for example how they fit with our logo, what they represent, but also if they would be appealing to our audience. All of these are important, but one of the critical factors would be the user experience and how the colour combination affects your visitors. At the end of the day, you want your users to enjoy the time spent on your website and stay there longer. Think about the readability and contrast between the colours, be aware of different devices and how colour combinations would look on different screens. Drone Services, a drone photography and video company uses colours and contrast very wisely, which delivers excellent user experience.

3. Navigation

The navigation aspect is critical for user experience, and it is always better to make it obvious and have a clear menu on your website. In order to avoid any confusion with your users, make sure your navigation is consistent and doesn’t change throughout the website. If you require quick access to specific pages, a sticky menu could be a good option for you. On the other hand, a mobile navigation might need to be a bit different and showcase some of the most popular options while the rest of them could be hidden in a hamburger menu. That trick would help you to save essential space and improve the readability factor. Also, you could use categories and groups as that would make the navigation clearer. An example of effective navigation for with a lot of content and pages is the website of Building Surveyors. They provide Commercial and Residential services since 2003, and as experts in the industry with so much experience, they have a lot to demonstrate on their website.


User experience it is crucial for the success of your website and business. We have touched on some of the most important aspects, but there is a lot to be considered when building a website. If you need help with your new project let us know, and we can give you some tips and ideas!

How to evaluate a website proposal

When you have met many web design companies and received their proposals, it’s time to sit down, evaluate the opportunities and make a decision. Every proposal would vary regarding the level of detail, style, and price which could be difficult to compare them side by side. We will give you a list of key points to consider, which will help you to evaluate a proposal from a web design company.

General Criteria and Score

Before we continue, we need to start with setting up a score scale which could be 0 to 5 for example. As zero being the worst and five being the best for the following aspects below.

– Does the proposal addresses any issues and identify your essential requirements? A good clear understanding of your project could save you a lot of time and stress in the future.
– Does the vendor give you specific details and solutions to your business objectives?
– Does the proposal indicate all of the requirements you have requested originally? A detailed, well structure proposal that gives answers to your requests will score higher.

The three general considerations above should give you confidence that the web design company fully understand your requirements and provide you realistic project time frame.

Web Developer Rating

This part could be a bit trickier than the first one. How would you rate the developer technical skills? How would you determine the creativity level of a designer or developer?

The first impression we could get from a web design company it’s their own website. Also, the scale of the projects they have created could build trust and credibility. Another aspect is the proposal or the presentation they have prepared. The effectiveness of their website could give you an indication as well. Try to score these factors, and they will help you with your final decision.

Project Plan and Relevance

– Does the proposal provide details of the steps, process and methodology the vendor is going to use? It’s important the proposal is created in an understandable and clear format so you can evaluate the suggested approach.
– Does the proposal cover all of the essential services to your website, for example, domain, hosting, photography, etc.?
– Does the proposal specify the team for the project? A complete team with the necessary skill set is crucial for a successful project. Make sure you are aware of who the project manager is and coordinate everything with them.


– Are the quote and payment terms within your budget? Compare prices with your initial research and other quotes. Do they differ a lot from each other?
– Does the proposal give you breakdown and details on what’s included? It is essential that the proposal provides a comprehensive breakdown of prices and services. Also, make sure you are aware of the hourly rate of the vendor as that could be important for future interactions with the company.


In conclusion, evaluating a proposal could be tricky, but if you follow the list above and score the key points accordingly, you will increase your chances of success. One of our recent clients Elite Acoustic carefully evaluated a proposal by Sleeky and trusted us with their new website. Elite Acoustic Solutions is Newcastle based specialist in sound masking products, check out their new website. If you would like to receive a proposal by Sleeky get in touch, we would love to hear from you!

Why should you switch from Wix to WordPress

According to a WhoIsHostingThis post on WordPress stats, WordPress is the top content management system and 27% of the Internet is powered by it. The next one is Joomla with about 3%. A big difference, isn’t it? Wix takes the 7thplace with and is used by less than 2% of all the websites. There is a good reason (or good reasons) these content management systems are used as they are and today, I’ll be focusing on the advantages of WordPress over Wix.


Being an open source platform, WordPress can be used to create themes or plugins and this can be done by anyone. This is actually the reason there are so many WordPress plugins available. Its flexibility is reflected in the fact that any feature or functionality that might be missing from the basic system can be installed in a few simple steps – all you need to do is find the right plugin and install it.

WordPrss can be used to build all sorts of websites – from personal blog to an ecommerce website. Its enormous customisability is what differs WordPress from Wix, which is pretty limited in terms of customisability.


A WordPress site can cost from about £45 to several hundred pounds per year. At this price, users get hosting, the domain, a number of plugins, themes. A wix website, with all these included would cost about twice as much.

Of course, there are free versions of both WordPress and Wix, so it is not a question of price, but comes down to the features and plugins included and WordPress has much more to offer when it comes to this.

Website themes

There are several thousand WordPress themes, while Wix offers several hundred themes. And this is not the main advantage WordPress has over Wix – the customisability of themes and editability of the code is what makes WordPress a winner in this case.


WordPress has a community, forums and its own support website, which WordPress users can surf or contact for any questions. Wix, on the other hand, offers a number of documents, manuals and tutorials on the website. If you can not find the answer you are looking for there, you might need to contact their technicians, however, for advanced support questions, Wix offer a premium support package at additional cost.


Both WordPress and Wix offer SEO optimized websites, however, the websites built on WordPress are better ranked on search engines. Also, WorPress offers a number of SEO plugins and SEO is the main reason Abbey Masterbatch Ltd, masterbatch suppliers offering black, white & additive & colour masterbatch decided to switch from Wix to WordPress, which proved to be a good decision.


Depending on the goals and budget, different content management systems can be a good choice. The above are just a few advantages WordPress has over Wix and this is why we advise our customers to choose WordPress.

Why you need a fast loading website

Given that a fast loading website is a must nowadays, one might think that there are no slow loading websites or that there are just a few. But unfortunately, this is not the case, and you would be surprised to find out how many websites fail on this test. Website loading speed does not affect your online traffic only, it is also very important for your sales and even brand. Here are a few important reasons for having a fast loading website.



User experience

User experience is not only a perfect arrangement of your website elements, call to action buttons, white space, images, etc..These are important indeed, but what could be more important to user experience than the ability to obtain the information they are looking for quickly?

Visitor engagement

Visitor engagement is an important element of the user journey and we all know that human attention spans are short and are said to be getting even shorter. According to a 2013 blog post by Apica, the human attention span is only 8 seconds. Can you imagine the damage that slow loading speed can do to website user engagement and not to mention online traffic and conversions?

Conversion rate

If a visitor can not visit the website pages due to slow loading speed, I can’t imagine they will sign up for trial, contact you for a quote or do whatever you set as a conversion goal. Consequently, the conversion rate will drop and this can be fixed in a few very simple steps of which I will talk about in another blog post.


It is no news that loading speed affects website’s SEO rankings. If you run a check on your website’s SEO on any engine on the internet, load speed will be one of the requirements that your website will either meet or not. Search engines, just like people, like speed, they rank fast loading websites better and that’s a fact!


I have recently worked with 2 companies, helping them optimize their website speed: Abbey Masterbatch Ltd, major manufacturer and supplier of a range of thermoplastic masterbatch, particularly black, white, colour and additive masterbatch and ACS Installations – the leading specialists in air conditioning installations, repairs and maintenance. If you need help with this, you know where to find me 🙂 .

How to get the most out of your Social Media presence?

Finally, you have your website, and you are excited to show it to the world! One of the most effective ways to attract visitors and new clients is being on Social Media. There are so many social networks you could join and attract new followers. The opportunities are enormous, but that brings a lot of questions – where to start from, what type of posts to make, how often to update your accounts, etc.

To make the most out of your social media presence you need to have a clear plan, what you would like to achieve, have a timescale and measure the right indicators. In this blog, we will give you some ideas on how to utilise the networks effectively, plan a campaign and achieve great results. At the end of the day managing successful online presence it’s time-consuming and requires a commitment, so make sure you read this before you rush into it.

1. Choose your Social Media platform

Before you start, it’s essential to do some research on which social networks would work best for you. You might need to ask yourself a few questions: Who is your customer?, Where can you find them?, What do they do online? Having the answers to these questions will lead you to the appropriate network. If you are still not sure, it’s always a good idea to start with the three main ones – Facebook, Twitter and LinkedIn.

2. Speak the language

Every community has it’s own traditions, habits and a certain way of doing things. That’s usually being described as a culture – it might be the culture at your workplace or at the sports club. It all comes to those little differences, unique ways to express yourself and the language you use in a specific environment. That’s valid to the social networks as well, so make sure you customise your social posts, speak the language and treat every platform as a separate project. In some social networks, you will need to make short and sharp posts, other will rely heavily on the visual content, but if you follow the rules, you can dramatically increase your chances for success.

3. Create content that reflects your brand

As mentioned above customising your content it’s essential, and that doesn’t stop with using the right language. We have warned you it’s not an easy job! You need to put the efforts and come up with unique and fresh content regularly. Offering exclusive content available only to your followers will help you build a high quality and meaningful network. The social media posts you make needs to reflect your branding, marketing strategy and be consistent. At the same time, you need to be careful with talking too much about yourself and not giving anything away. The balance should be between providing valuable and engaging content to your visitors while promoting your business.

4. Use social media to interact with your customers

Social Media it’s a fantastic tool that gives you the opportunity to communicate with your customers and receive instant feedback, which you can use later to improve your business. Ensure that you are using the platforms wisely, as it could be an excellent source for building credibility and express your brand personality. One way to do that is creating contests and giveaways which will encourage people to write about your business, recommend it to friends and be your ambassadors. Another effective way to engage prospects and clients is to show appreciation to existing customers. That works really well with businesses that provide any services and could also showcase their work.

5. Build a quality network

Many businesses are fighting for numbers rather than quality. Being more strategic in your approach will give you better results even with a smaller audience. Build your network by following your business contacts, clients, prospects, vendors, business associated, and many of them will follow you back. Also, a great way to target a specific audience is to boost your Social Media posts. You will need to allocate some budget for that, as you need to pay to promote your accounts within social networks.


Social Media could do wonders for your business, no matter how small or big is. Managing successful social media accounts it takes time, effort and consistent work, but it’s definitely worth it. You can check out Spectrum Agency, a modelling company that has a very diverse portfolio. They actively use social media networks like Facebook, and Instagram not only to promote its company but also attract new unique models. An excellent feature Spectrum Agency uses is the Instagram feed on their website, which automatically updates based on their Instagram profile.

If you would like to add any of these cool features, link your website with your social accounts or just need help with your social media presence we would be happy to help your business grow.

5 ways to drive more traffic to your website

Every company’ mission statement probably says that they do everything with only one goal – to provide what’s best for their customers, I am sure. However, I am also sure that their primary goal is to HAVE the customers that they will work for, make happy or create products for, and of course – sell to. There, I said it, but I do not mean it in a bad way. Customer is king, a business without customers is no business at all and before making customers happy, every business needs to attract them.




Website optimisation

Website optimisation is the first step every business should take to build their online presence. A website needs to offer a simple navigation, look good and comply with SEO rules, otherwise, the website will end up on who knows what page of search engines and won’t get any hits or visits.

Content optimisation

Content optimisation could be considered a part of website optimisation but I listed it as a separate item due to its importance. Why is content so important? There are two main reasons and the first of them is customers – website content needs to be well written and provide the necessary information, conveying the right message to the visitors (potential customers). And, it also needs to use the right keywords for the sake of better ranking on search engines. When both goals are achieved, when the content is optimised both for search engines and people, we can move on to the next step.

Mobile optimisation

The volume of mobile searches is constantly increasing, it is happening every minute. For that reason, search engines tend to rank responsive websites better. Such websites also get longer visits which additionally improves the rankings, ensuring even more future visits. When building a website for J3 Building Solutions Limited, a leading building and construction company based in Newcastle Upon Tyne, we strongly recommended mobile optimisation and the client listened, which was an important preparation for the future SEO work for this company.

Page load speed optimisation

It is needless to say how important the page load speed is. Imagine yourself visiting a website and eagerly looking to find some important information or contact details while it is taking ages to load a page. Not sure about you, but I would leave the website in a matter of seconds.

Social media activity

Having social media accounts as a must for every successful business, no matter if it is a B2B or B2C business. Potential customers will, as part of their research of the market, look into potential providers’ website, social media accounts and the ones with more active social media are said to be chosen by potential customers more often. So, what are you waiting for? Be active, post, share and you will be heard and found by potential customers!

Final thoughts

Yes, there are many ways to get noticed online and drive more website traffic and I listed 5 which I considered most important. If you want to go an extra mile, you can invest some time and efforts in email marketing, paid advertising, guest blogging and a number of other activities that will help you achieve this goal. It is always a good idea to start with a few activities, learn how to do these and then expand your list of activities further.