Do You Need FAQs?

Maybe you’re debating including an FAQ page on your website. Yes, you might think they’re a touch outdated and possibly even a waste of your time, but they can actually be quite helpful.

Even if you don’t think they’re necessary, I can guarantee that you’ve used them at least once in your life. Right?

Short for Frequently Asked Questions, this page is often overlooked by many. Often hidden away in a footer link, it doesn’t typically get pride of place on the website. But should it?

What is an FAQ Page?

First and foremost, it’s a page where your website users can find information that you deem to be, you guessed it, frequently asked for.

It helps clarify any questions and uncertainties a consumer may have. For example, if you’re an eCommerce store selling bike parts, you might get a lot of customers wanting to know if your standard spring rate is right for them. Having a dedicated FAQ page allows not only allows customers to find this information right away, but also saves you the time of having to answer this over and over again.

This won’t attract your customers in a way a snazzy marketing campaign will, but it could give them the final push they need to purchase your products and keep them coming back!

The Benefits

Now we’ve covered the basics of what an FAQ page is, it’s time to delve down a little more.

Believe it or not, there is quite a strong case for including an FAQ page on your website, even if it means putting in that extra little bit of time laying it out!

Establish Yourself as an Expert

Did you know that by including an FAQ page on your website, you’re also establishing yourself as an expert in your field of business?

Think of it this way, whenever you ask someone a questions, you’re assuming they know the answer right? You’re trusting them to give you a correct and informative answer that you can then base your opinion/decision on.

This is exactly how it works with a customer on your website. The more answers you can give them, the more they trust your knowledge and expertise in your field.

In an online world saturated with competitors, it’s important that you can put yourself ahead of the rest by being a trusted expert. After all, where are you more likely to spend your money, on a website that you know to be reliable, trusted and knowledgeable, or a website without the information you need?

Improves Customer Experience

There is nothing worse than eyeing up a product online, only to have a question about it and nowhere to go.

Yes, you could send the company an email or give them a ring but realistically, are you going to do that? Or are you more likely to go somewhere else, with the information you’re looking for?

Giving your potential customers the quick answers they need keeps them happy and on your website.

With 88% of companies now prioritising customer service in their contact centres, it’s clear to see that this is important.

What better way to improve your customers experience by directly addressing their needs and giving them the information they’re looking for?

Quicker Information = Quicker Purchasing Decision

Following on from the above point, having the information a customer needs to make a purchase, allows for more purchases.

In the 21st Century, you’ll be hard pushed to find a niche that absolutely no one has ever thought about. This means whatever you’re selling, so is someone else.

Did you know that once a customer has made a purchase, they’re 27% more likely to return to your shop? The hard part is getting them to make that first purchase, and keeping potential customers on your website, and not someone else’s.

Giving your customers the information they need straight away, decreases the chances of them shopping around.

Less Admin Time

We’ve all heard the old adage, time is money. And it couldn’t be more correct.

That time that you or a staff member spend answering basic customer questions could be spent on marketing, product design, sales, or anything else!


Ah, good old search engine optimisation eh? It may not seem like an obvious way to boost your search engine rankings. But it definitely can be

Especially if you have an eCommerce site, you’re relatively limited to the amount of text on your website. It’s the age old struggle of do you try and force your keywords in and have something that’s cluttered, or do you have a beautifully designed website with small snippets of necessary text that do the job, but does little for SEO?

An FAQ page gives you the perfect opportunity to fit in those ever important keywords, naturally. This then allows search engines to help understand your business, and to index relevant parts of the page.

The more questions and answers you have, the more likely you are to rank highly on Google.

Show a Little Personality

We all like a little personality now and again don’t we? Putting a face to a name, or a personality to a brand can be a clever way to market your business.

It’s obvious that you can do this with your overall website design, however you can also do this with pieces of copy as well.

You could even have a little fun with it, like MacDonald’s.

The Takeaway

Hopefully, I have convinced you that FAQ pages aren’t a thing of the past, and that they can actually be rather helpful for your business.

Whether you’re looking at integrating one from an SEO perspective or you’re sick and tired or answering the same questions over and over again, it can’t hurt.

Blogging For Your Rankings

person typing on laptop

Blogging. Whether you sigh in exasperation or get excited by the thought of it, it’s an absolute staple of not only the world of SEO, but online culture in general.

You could be reading more official news blogs, or you could be reading monthly blogs by a brand that to particularly like. They come in all shapes and sizes, with something catering for every possible personality out there.

The fact of the matter is that every month, approximately 409 million people view more than 20 billion pages. That’s some big numbers coming your way.

Blogging was more or less brought into the mainstream public eye by a handy platform, now called Blogger. Sounds familiar right? It came about in 1999 and the whole idea of blogging really blew up in the early 2000’s.

What is a blog?

So, what exactly IS a blog?

Short for weblog, a blog is an online journal or website that shows information in reverse chronological order (so latest posts first, oldest posts last).

On this website or online journal, people share pieces of writing about their opinions, news, hobbies, anything they want really.

What is the point of it?

Back in the day during the early boom of the blogs, political blogs were some of the most popular.

Then came the topic blogs, quenching the public’s thirst for current news and pop culture.

Then blogs about how to write blogs came about.

Then you guessed it, the gossip blogs came into play.

The point is, you can start a blog for whatever reason. Maybe you want to explore your love of travelling through writing, or a new passion for crochet you’ve discovered, or maybe you’re wanting to set something up on your company’s website where customers can come and check for up to date information.

Whatever your reason, there’s a space for you in the blogging world.

Now, when your blogging for personal reasons, you may not necessarily care about SEO or your audience. However if you’re blogging for a business, this is a little more important. So let’s take a further look at the benefits of blogging in a more professional capacity.

The benefits of blogging

– It boosts your SEO

You’re probably sick of hearing the letters S E and O strung together like this. But it’s important.

Search engines love fresh, relevant content and I can’t think of an easier, less expensive way to tick this box than by blogging.

Every time you post a new blog, search engines such as Google are crawling your page and indexing this. Not only are you showing them that you’re relevant, but your giving your customers and clients more of a chance of finding your websites through different keywords.

The more blog posts your website has, the more times you show on Google.

– It strengthens your relationship with customers

As a business, you’ll know how important it is to build a relationship with your customers.

Especially in today’s society, where how a business comes across can essentially make or break them.

What a blog does, is it gives you the opportunity to connect with your customer base in a more friendly, approachable and conversational way. If you switch your comments on, you can also see exactly what people are thinking about your brand.

– It establishes you as a leader, not a follower

From a business sense, putting up regular informational blogs can put you ahead of your competition.

By providing content that people deem as valuable, you’re establishing yourself as a leader, and confirming the idea that your business is knowledgeable and has experience.

– It builds connection with your customer base

Blogs give your business the powerful marketing tool of showing your customers your more personal side.

As I have said many times before, people are far more likely to buy into something they can relate to, as opposed to something from a large, faceless corporation.

– It creates opportunities for sharing

Ahh, social media. A stable advertising platform. And you know what’s great about it?

If you play your cards right, you can get free advertising!

That’s right, free advertising. Who wouldn’t want that?

So how do you get this, you ask? By creating shareable content, that your customers are likely to want to share. With the multitude of social media platforms available, there’s a real chance of huge market growth.

One of the easiest way to do this is via a blog.

How often should you blog?

So here comes the big questions we’ve all been waiting for. How often should you blog?

The short answer is, it totally depends!

Depending on your goals for the blog, it can massively differ. For example, if your goal is to increase traffic to your site, you’ll probably want to publish more often as that will give you more opportunities to be found on search engines.

But if you’re wanting to create more formal, in-depth posts, you can get away with posting them less frequently, as long as they actually are informative and crucially, longer.

In conclusion

Blogging is here to stay, and has been since the 2000s. Whether you’re looking for a creative outlet or you’re wanting to drive more business to your website, blogging is the perfect way to achieve this.

The only question is now, how often will you be blogging?

The benefits of having a news page on your website

When building a new website, every website owner should carefully consider what pages will be included. Website with over 20 pages could be quite distracting and of course, you want to list all your services, and each of them deserves a separate page. But is the News or Blog page something you should exclude from your website to make it more user-friendly and less distracting?

I would say that the pages like a Blog or News page are actually one of the pages you should add to your list first, and the main reason is the website SEO, but it also adds value to the visitors.



If you are familiar with how search engines work and what are important factors in SERP rankings, you will know that if you post on your website regularly, it will increase the Google crawling frequency on your website and will lead to better rankings. The reason is simple – search engines tend to favour active websites with regularly updated and fresh content. So, when you rank better for certain keywords, it will lead to an increased number of visits and if your website content is equally great, no doubt your website will become a real lead generation machine.

Now, let’s talk about the value a blog or a news page adds to your visitors. Visitors, like search engines, also like to visit informative websites with fresh content and the News or Blog page is just the right page to give your visitors what they want.

So, use your News or Blog page to share your news and updates with your target audience. Add value to your business too by establishing yourself as an authority in your field through blog writing and you will be rewarded both in terms of better rankings and gaining your visitors’ trust.


Both our old clients, like J3 Building Solutions Limited and our new clients like Warm Zones, UK’s leading charity who is dealing with and helping to end fuel poverty, feature this very important page upon our advice.

Which Keywords Should I Use On My Website?

Or more to the point, how to identify the keywords I should be using on my website?

If search engines can’t find your content, then neither will potential customers. Keywords will help your site rank higher on search engine results pages. There are three critical factors that influence these results.

  • Competitiveness of the keyword or phrase
  • On-page optimisation
  • Off-page factors indicating authority

The more people that search for a keyword or phrase, the more competitive it will become to rank highly, so it’s key you select the right ones to compete for.

How to select the right keywords

The starting point here is to put yourself in the shoes of your potential customers… What are they looking for? What will they search to find it? What language will they use?

Grouping keywords together around your priority topic is essential. Find keywords that are linked to your main topic on current top ranking sites, this will help identify what you will be competing for.

We recommend a few online tools to help you with this –

  • Google AdWords Keyword Planner
  • Google Search Console
  • Google Trends
  • Google Suggest

Also, remember that punctuation doesn’t matter, neither do ‘stop words’ (and, to, the) and marketing speak is viewed negatively.

Where Should I Use My Keywords?

This one is easy… EVERYWHERE! Make sure your website is optimised with keywords on all pages and in your blog content. Add your keywords to all your social accounts in updates and on your profile information. Add keywords to ant documentation you produce or interviews you give as these things will be quoted online.


We recently built and will be shortly carrying out some SEO work for a local private dentists practice in Newcastle. They are currently not utilising keywords on their homepage or on their social media accounts. We are setting up a blog for the site and have mapped out a plan to optimise keywords across the website, blog and socials. We have noted current rankings and will monitor progress after the work has been carried out.


Why you NEED to Install Google Analytics On Your Website

Sir Francis Bacon is often quoted as saying ‘Knowledge is power’ in the case of Google Analytics this has never been truer. We often refer to having a website as only being the first piece of the puzzle on this blog… Then follows search engine optimisation, both on-site and off-site. In some ways adding Google Analytics to your site and then acting on the data that can be extracted from its reports is the final step. Well, the last step in the repeating loop of, Design – Test – Analyze.

Why set up Google Analytics?

Google Analytics can help you understand the performance of your website and once you can do that you can optimise it. Find out how many people are visiting your site on a daily basis, and how many of those are visiting for the first time or are returning. How long are people staying on your site and which page do most people leave your site on. How many people come from links around the web and how many come from social media.

Find out your site’s weaknesses

Which pages are people dropping off your site on? How can they be improved or could they just be deleted? At what stage are customers leaving the ordering process? All these questions can be looked into and improved via Google Analytics.

Learn more about your user’s journey

Use Google Analytics to see your customer’s journey through your website from source to exit. This can help you understand and refine that journey making sure they are funnelled in the correct channel to collect data or sell products.

Create and set goals to measure conversations

You can use Google Analytics to set goals and track conversions on your site. You can track the ordering process to see how long users spend on each step of the process and at which point the exiting the process without completing the transaction. This can help you streamline the process and generate more sales.



We’ve recently installed Google Analytics on a North East roofing contractors website, we’ll be going through the data with them to improve the site and the customer journey.




Why your website HAS to be responsive on all devices

Why does my website have to be responsive? What is responsive web design? Don’t most people look at websites on laptops these days? In this post, we’re going to look at the answers to these questions and more… Making sure you understand the importance of responsive web design in today’s digital landscape.

What is responsive web design?

To put it very simply, it’s the ability of your website to adjust and optimise all it’s content to fit on different size screens. The most popular being smartphones, tables and differing sizes of monitor screens. The aim for the developer is for the website to be as appealing to the user on smaller screens as it is on larger devices.

Don’t most people look at websites on laptops these days?

Not really… Recent figures show 95% of people viewed Facebook on their smartphones, 31% on laptop & desktop combined and 8% on tablets according to Statista. As of very recently, 80% of top Alexa websites are mobile responsive, according to Mobiforge. So it’s pretty obvious, that statement simply is not true.

Why does my website have to be responsive?

In the modern digital age, your website simply has to be responsive. If it is not, it will now stick out like a sore thumb to users viewing on any device it wasn’t specifically designed for. With users so used to accessing Facebook, Amazon and other sites on their mobile devices, your site will almost look broken in comparison if it is not responsive. Add in better SEO results and proven lower bounce rates and higher conversion rates, it’s a no-brainer.

Show me an example of a responsive website

No problem! One of the UK’s leading security, surveillance and investigation firms, RWSSI has recently built a new website that is mobile responsive.



As you can see above the website optimises for the smaller screens perfectly. Allowing the site to retain all the design and functionality whilst moving seamlessly from lager to smaller screens.


You can’t afford for your website to not be responsive in the modern technological world. It’s absolutely imperative to the success of your website. If your current website isn’t responsive, get a new one straight away. You can’t afford not to.


Using custom icons for navigation

Using custom icons on your site is a great way to customise your navigation bar and attract the attention of visitors on your site. Custom icons are effective because they appeal to the visual part of our brain. 90% of information transmitted to the brain is visual, which means incorporating these features on your site means it’s more likely that your content will be memorable to visitors.

Liquidators and Insolvency practitioners, Connect Insolvency, needed an informative website that would also be visually appealing. Check it out here: By using five coloured icons to represent each of the services, it draws attention to the main information points of the website as well as giving the homepage some life. Icons can be used to break content on your page up and make it more readable as well as being more aesthetically pleasing to the human eye. When it comes to designing icons, there are a number of styles and shapes that can be used to create unique images.

Screen Shot 2018-01-12 at 11.45.15.png

As you can see, hexagons are the choice of shape here. Using this shape compliments the branding of the site and the company’s cubic logo. Geometric shapes, as custom icons, also sit well on a responsive website that is being viewed on a mobile device or tablet.

How to use testimonials to add value to your business or brand

Since the advent of social media, the giving and receiving of testimonials for your business or brand have changed somewhat. Gaining feedback from people is now much more transparent and easier than ever before.

What hasn’t changed is the importance of testimonials for your business. Testimonials prove to your customers (and potential clients!) that you can be trusted to provide a great service, or that your product meets the expectations set by your marketing.

Consider the last time you purchased a gadget or piece of clothing, or researched the next film you wanted to watch. Where did that process start? Was it when you clicked ‘Buy Now’? Or was it when you considered which product to go with. If you’re like most other consumers, it probably started with customer reviews. Customer reviews of products are entirely candid: they’re not publishing by the company or fluffed with buzzwords, some are not even spelt correctly. Yet, that rawness has a great deal of value to your business in persuading or educating others about your product or service.

Internet-only superstore Amazon use customer reviews in their marketplace as a metric for comparison between products. Each customer review is given a rating depending on how other users agree or disagree, meaning that the best, most-trusted reviews rise to the top.

Commercial Builders Newcastle

J3 Building Solutions, the premium construction companies Newcastle spread customer testimonials throughout their website alongside the descriptions and photos of what they do and how their service differs from the rest. The testimonials serve to reinforce the truth behind their words on the website.

Sleeky Web Design & Print, a leading provider of web design north east design superb websites for their clients. They use testimonials on their website to tell a story: the story of how their work has impacted the lives of their clients and how their work has made doing business easier for their customers.

Web and Graphic designer Kerri Mark Sharp includes his client testimonials within his portfolio. This allows his work examples to almost ‘speak for themselves’, as readers of the site can see his work, alongside the comments of the happy recipient.

How do you use testimonials within your business? do you print them on your stationery or include them in your website? do you encourage users on social media to leave their feedback for others to see? Let us know in the comments below!

Do you have a success story from using testimonials on your website? if so, we would love to hear from you. Please leave a comment below about your website and we will get back to you.

How to change your website address


Changing your website address / URL is a big decision, in this article we cover must-do’s as well as things you should consider before making the decision.

Is the change 100% necessary?

However well you follow best practice (we’ll cover this later), changing your website address is sure to have an impact on your search engine rankings, as well as your visitors’ ability to find you.

Therefore you have to first consider is the change 100% necessary. Some good reasons for switching include:

  • Changing business name (e.g. recently changed from
  • Adding professionalism (i.e. switching from to

…borderline reasons include:

  • Marketing strategy (i.e. switching from to

…whilst questionable reasons include:

  • Fad domain trends (i.e. changing from to .uk) – recently did this, but this falls more into ‘marketing strategy’, as they are looking push .uk domains to their customers
  • Small name tweaks (i.e. changing from to

Best practice

If you have made the decision to change website address, it is essential you follow best practice, especially in terms of Google. Failure to do so can mean duplicate content issues or even being lost in the wilderness.

We recommend the following process:

  1. Set-up your website on the new domain
  2. Add Google Webmaster Tools to both the old and new domains
  3. Verify ownership of the domains via Webmaster Tools – we have found it is best to do this via the TXT record method, as once the old website is redirecting to the new one (see #4) other methods such as a meta tag stop working. This causes problems when using the Google change of address tool (see #5).
  4. Redirect your old website to your new website – this needs to be done with a permanent 301 redirect
  5. Tell Google of the change of website address using their tool – see the guide on Google Webmaster Answers

What next?

Once the change has been submitted, Google takes several months to re-index your website, which can have a huge impact on traffic.

You can speed up this process and limit impact by switching any backlinks from your old URL to the new one, as well as building new ones and actively publicising the change through social media.

Good luck with your new domain!