First impressions are key, especially when it comes to the homepage of your website. It’s estimated that judgments on website credibility are 75% based on a website’s overall aesthetics.
A cluttered homepage can be hard to read and can mean it may be the only page that users are visiting before clicking off.
Is your bounce rate alarmingly high? Are you wanting to freshen up your homepage? Sometimes all you need is a good clear out.
Here are 5 ways in which you can declutter your homepage…
Visuals are essential to include on your homepage, whether this be a logo, a background or custom icons, they are great for giving first-time visitors an instantaneous feeling of who you are and what you are providing.
84% of all marketing communications are predicted to be visual by 2018.
More and more, we are seeing brands using images and videos to promote their products or services in order to provide potential customers with a new, visual way of experiencing their brand.
Research has suggested that “colored visuals increase people’s willingness to read a piece of content by 80%”.
Think about replacing text/headings with visuals to immediately grab user attention and direct them to certain parts of your website. It will also help to differentiate sections as well as breaking up some of the text on your homepage.
Take a look at of one of our clients TrooCost to see this in action and how custom icons are utilised throughout their homepage.
Scrolling down a homepage is an quick and easy way of seeing who you are as a company, what you do and what services you provide.
By splitting your page into sections, users can scroll from the top to the bottom without having to click around your website to find this key information.
However, remember to try to keep this scrolling down to a minimum so that the user does not lose interest and therefore miss out on important details.
Scrolling is not only beneficial for users accessing your website from a computer or laptop, but will mean it is easily accessible from a portable device, eg. mobile.
Use your phone to open this link to TrooCost to see a clear example of a responsive website design that uses scrolling in an effective and sleek manner.
Logo & Branding
The homepage is the first touchpoint on a brand’s website where users will first see the brand’s logo and form impressions of who the brand are.
This means that it is essential that the position of the logo is thought about and placed in a location on the homepage where it is eye-catching to the user.
Traditionally, the logo is said to be aligned in the left-hand corner as this is the native area to which, those who read from left to right, divert their eyes when first clicking on a website.
Wherever you decide to position your logo, left side, right side or centre, try to limit the amount of information that surrounds it in order to decrease the chances of the logo looking messy and cluttered. Having a logo in it’s own section of the page will give it a more minimal and modern aesthetic.
A hero image is beneficial for grabbing the attention of the user and highlighting the main focal point of your brand.
Hero images can be anything from a high-resolution image, animation, video coupled with text.
Take a look at the use of a hero image being used on TrooCost. The purple background and the bold title accentuates the interactive button which instantly takes users to a short sign up form where they can enquire into the business. Potential customers therefore do not need to waste time searching through the site to find out what the business offers or how to get involved as it is immediately there as soon as they click on the site.
Users of a website want to be able to navigate around a site easily and therefore featuring a distinct menu on your homepage is key.
Navigation menus are typically placed vertically along the top of the homepage so that users can clearly see the different sections of the website.
These menus generally include About pages and Contact pages alongside any services/products the brand offers.
It is important to take into consideration SEO when writing headings for the navigation as you want to make sure that you are using keywords that are concise and to the point to optimise search engine results.
Another factor to note is not to overload on sections and try to reduce them to a few so as to decrease the chances of a user clicking off your homepage without looking through any other of its content.