4 Ways to Promote Your Business Online

Mini Bees Photography Website Homepage

The digital world has opened up many doors for businesses wanting to promote their products and services. Creating a positive impact online can be done in a number of ways. Here are 4 ways to think about:

  1. Create a Website: Use a website to showcase your business and everything it offers. Having a platform that is unique to your brand is an essential in the world of promotion. Potential customers may create their first impressions of your brand from your website, which means putting some thought into the design and content of your site. Photography business, Mini Bees Photography‘s website is an example of this. One click onto the site’s homepage and you are immediately met with a large high res photograph taken from one of the photoshoots. The photo changes from one to the next, instantly portraying the work of the photographer.
  2. Social Media: Social media platforms have been around for a while now, but the way in which brands are using them is something that is still relatively new. With 3.03 billion active social media users (that’s a lot of potential customers!), it’s vital that your business has a presence on at least one social media platform. Social media pages are now more than simply having a profile. With the shop section on Facebook, businesses can now directly sell to their consumers. Twitter allows businesses and consumers to have instant conversations and get real-time information.
  3. Blog: A blog is a great way to show your consumers what your business is up to and to post any updates. Blogs can also be used to share information that you may think that your consumers could be interested in knowing, such as links to articles, events or any knowledge or expertise. Blogging can give your brand a voice and portray your brand’s values and passions through the content that is posted. This in turn can help to personalise your brand and increase the chances of customers who can relate to your business.
  4. SEO: With the amount of websites that now circulate the Internet and new ones going up everyday, getting your business discovered has become just as important as it’s content. Search engine rankings should be considered by businesses who want their websites to be found by potential customers. Both off-site and on-site SEO strategies can be put into place to maximise the chances of your website moving up the search rankings on Google. For example, targeting your desired audience by incorporating keywords, into your website, that they are likely to search.

The benefits of e-commerce

Great British Barber website homepage

Defined as “the buying and selling of products and services by businesses and consumers through an electronic medium”, e-commerce sites have created opportunities for brands that want to sell exclusively online, as well as helping existing ones to connect with other businesses and customers.

According to research, global online retail sales are growing and are estimated to reach 8.8% of total retail spending in 2018.

There are many benefits to using e-commerce for your business:

1. Sell to anyone and at anytime.
The accessibility of the Internet means that your brand has the potential to reach an audience on a global scale. It also means that consumers can buy from your brand whatever time suits them best, whether this is first thing in the morning or late at night.

2. Search for products instantly.
Products can be grouped into specific categeories and there is the option to filter these categories by customers who are looking for a particular product. This is ideal for those who do not have time to go physically shopping in traditional stores.

3. Online offers, discount codes.
Using an e-commerce store means that brands can advertise online offers which can be used when shopping online. Brands can also partner with companies such as Unidays or Groupon to promote their sites and offer discount codes to their customers.

Great British Barber is an example of one business that we have helped to create an e-commerce site. We integrated the plugin WooCommerce into their WordPress design in order to make selling easy. Customers can navigate around the product descriptions and add them to their basket with a simple click of a button.