Given that a fast loading website is a must nowadays, one might think that there are no slow loading websites or that there are just a few. But unfortunately, this is not the case, and you would be surprised to find out how many websites fail on this test. Website loading speed does not affect your online traffic only, it is also very important for your sales and even brand. Here are a few important reasons for having a fast loading website.
User experience is not only a perfect arrangement of your website elements, call to action buttons, white space, images, etc..These are important indeed, but what could be more important to user experience than the ability to obtain the information they are looking for quickly?
Visitor engagement is an important element of the user journey and we all know that human attention spans are short and are said to be getting even shorter. According to a 2013 blog post by Apica, the human attention span is only 8 seconds. Can you imagine the damage that slow loading speed can do to website user engagement and not to mention online traffic and conversions?
If a visitor can not visit the website pages due to slow loading speed, I can’t imagine they will sign up for trial, contact you for a quote or do whatever you set as a conversion goal. Consequently, the conversion rate will drop and this can be fixed in a few very simple steps of which I will talk about in another blog post.
It is no news that loading speed affects website’s SEO rankings. If you run a check on your website’s SEO on any engine on the internet, load speed will be one of the requirements that your website will either meet or not. Search engines, just like people, like speed, they rank fast loading websites better and that’s a fact!
I have recently worked with 2 companies, helping them optimize their website speed: Abbey Masterbatch Ltd, major manufacturer and supplier of a range of thermoplastic masterbatch, particularly black, white, colour and additive masterbatch and ACS Installations – the leading specialists in air conditioning installations, repairs and maintenance. If you need help with this, you know where to find me 🙂 .
Are you planning on building a new website or just looking for an idea to freshen up your existing one? Colours, fonts, images, and videos are but a few design aspects to address. The tiniest detail could make a significant impact on the message you are sending to your audience. Before you rush into a decision and put a lot of time and resources into a specific style (that might not fit your brand), stop to consider what design technique would best fit your business and brand. Using graphic illustrations is a great technique and here is how they help and contribute to your website design, brand and business.
Graphics and illustrations are an excellent tool for storytelling. Let’s say you are looking to tell your clients about your exciting progress and how you first started the business 15 years ago. Doing that with graphic illustrations would be an excellent choice! People like stories, but it is critical how you tell them if you want to attract the attention of your target audience. It’s not always easy to engage your visitors just by writing your story and adding photos, especially if you only have access to stock images.
Having illustrations is a much more intriguing and impressive way to take your visitors on a journey with you. An illustration would naturally bring attention to your story and make it easier for the audience to follow through. Graphic illustration could be a friendly and charming way to leave a warm feeling in your visitors, reminding them of their childhood. It is a massive bonus to have your brand associated with happy memories and funny stories from the careless childhood.
Simplifying complex subjects
Have you ever noticed that when trying to tell something difficult, we often draw or try to visualise our thoughts to provide others with a better understanding of the topic? Graphic illustrations are an enormous help in these situations. Using fewer words in a shorter time makes the subject you want to discuss much more engaging and easier to follow. Nowadays, online users don’t spend much time reading and trying to figure out what you want to say. That’s why you need to be sharp and to the point, but also make sure you simplify the subject without missing the essential details.
One of the best reasons for using graphic illustrations is that it can be truly unique to your business. A graphic designer can create personalised illustrations just to fit your brand and these could be your distinct trademark. If you want, you can provoke your potential customers with abstract graphics, which could raise questions and encourage conversations. Also, you can send your brand message with a sophisticated and elegant illustration with a perfect customised colours selection. In the example below, you can spot a great way of utilising the homepage screen and splitting into two parts. Graphic illustrations make this approach very distinctive and easy to navigate. Also, this technique creates subconscious reassurance that your private conversations will stay confidential, which is one of the reasons why Talk Works, a company offering talking therapies and counselling services In Newcastle & Gateshead uses illustrations and not photos on their website.
There are plenty of styles to consider when using graphic illustrations. If you are already thinking of this exciting design technique, but are not sure what would suit your brand best, get in touch – we love being creative!
Eye-catching, subtlety animated icons improve the user experience and can increase click through and conversion rates. All clients are looking for ROI on their websites, designers & developers have many tools available to achieve this, including a graphically enticing and engaging content.
There is a whole methodology around designing a user experience…
Peter Morville created a useful illustration to visualise some of the aspects of the User Experience
We may all rank these factors in differing orders of importance, but they are all important to the User Experience. Animated icons make the page graphically more usable, desirable, valuable and accessible.
These animated icons or logos can be created by a designer or purchased online.
An example of eye-catching animation on a home page was recently used by leading UK web design company Sleeky on a site developed for Norvic Aero Engines.
Specialising in aircraft engine overhauls and ‘Ready to Go Engines’ Norvic’s site is clean and simple. Midway down the home page, two animated icons increase User Experience and add to the attractive design of the site.
The digital world has opened up many doors for businesses wanting to promote their products and services. Creating a positive impact online can be done in a number of ways. Here are 4 ways to think about:
- Create a Website: Use a website to showcase your business and everything it offers. Having a platform that is unique to your brand is an essential in the world of promotion. Potential customers may create their first impressions of your brand from your website, which means putting some thought into the design and content of your site. Photography business, Mini Bees Photography‘s website is an example of this. One click onto the site’s homepage and you are immediately met with a large high res photograph taken from one of the photoshoots. The photo changes from one to the next, instantly portraying the work of the photographer.
- Social Media: Social media platforms have been around for a while now, but the way in which brands are using them is something that is still relatively new. With 3.03 billion active social media users (that’s a lot of potential customers!), it’s vital that your business has a presence on at least one social media platform. Social media pages are now more than simply having a profile. With the shop section on Facebook, businesses can now directly sell to their consumers. Twitter allows businesses and consumers to have instant conversations and get real-time information.
- Blog: A blog is a great way to show your consumers what your business is up to and to post any updates. Blogs can also be used to share information that you may think that your consumers could be interested in knowing, such as links to articles, events or any knowledge or expertise. Blogging can give your brand a voice and portray your brand’s values and passions through the content that is posted. This in turn can help to personalise your brand and increase the chances of customers who can relate to your business.
- SEO: With the amount of websites that now circulate the Internet and new ones going up everyday, getting your business discovered has become just as important as it’s content. Search engine rankings should be considered by businesses who want their websites to be found by potential customers. Both off-site and on-site SEO strategies can be put into place to maximise the chances of your website moving up the search rankings on Google. For example, targeting your desired audience by incorporating keywords, into your website, that they are likely to search.