Graphic Illustrations – Why is it a good idea to use them?

Are you planning on building a new website or just looking for an idea to freshen up your existing one?  Colours, fonts, images, and videos are but a few design aspects to address. The tiniest detail could make a significant impact on the message you are sending to your audience. Before you rush into a decision and put a lot of time and resources into a specific style (that might not fit your brand), stop to consider what design technique would best fit your business and brand. Using graphic illustrations is a great technique and here is how they help and contribute to your website design, brand and business.

Storytelling

Graphics and illustrations are an excellent tool for storytelling. Let’s say you are looking to tell your clients about your exciting progress and how you first started the business 15 years ago. Doing that with graphic illustrations would be an excellent choice! People like stories, but it is critical how you tell them if you want to attract the attention of your target audience. It’s not always easy to engage your visitors just by writing your story and adding photos,  especially if you only have access to stock images.
Having illustrations is a much more intriguing and impressive way to take your visitors on a journey with you. An illustration would naturally bring attention to your story and make it easier for the audience to follow through. Graphic illustration could be a friendly and charming way to leave a warm feeling in your visitors, reminding them of their childhood. It is a massive bonus to have your brand associated with happy memories and funny stories from the careless childhood.

Simplifying complex subjects

Have you ever noticed that when trying to tell something difficult, we often draw or try to visualise our thoughts to provide others with a better understanding of the topic? Graphic illustrations are an enormous help in these situations. Using fewer words in a shorter time makes the subject you want to discuss much more engaging and easier to follow. Nowadays, online users don’t spend much time reading and trying to figure out what you want to say. That’s why you need to be sharp and to the point, but also make sure you simplify the subject without missing the essential details.

Unique Design

One of the best reasons for using graphic illustrations is that it can be truly unique to your business. A graphic designer can create personalised illustrations just to fit your brand and these could be your distinct trademark. If you want, you can provoke your potential customers with abstract graphics, which could raise questions and encourage conversations. Also, you can send your brand message with a sophisticated and elegant illustration with a perfect customised colours selection. In the example below, you can spot a great way of utilising the homepage screen and splitting into two parts. Graphic illustrations make this approach very distinctive and easy to navigate. Also, this technique creates subconscious reassurance that your private conversations will stay confidential, which is one of the reasons why Talk Works, a company offering talking therapies and counselling services In Newcastle & Gateshead uses illustrations and not photos on their website.

Summary

There are plenty of styles to consider when using graphic illustrations. If you are already thinking of this exciting design technique, but are not sure what would suit your brand best, get in touch – we love being creative!

Getting Online Visibility for your Dental Practice

The Internet, as one of the most powerful mediums, has changed our lives – both personally and professionally. We instinctively turn to Google for any questions we have, whether it is a ‘How to..?’  question, ‘What is Bitcoin?’ or a question related to finding the closest dental practice.

Therefore, it is clear that just having a website is not enough if you want your dental practice to grow. In this article, I will list some important steps for building an impressive online reputation for your dental practice.

Website

As mentioned earlier, your website is a primary source of information for your potential customers. When building a website for your practice, you need to focus on branding, colour scheme and call to action buttons. Also, do not forget to make it mobile-friendly! When building a website for our client Ryton Dental, we chose blue as a dominant colour because it is a relaxing colour, often associated with trust and reliability. These are the primary emotions we wanted to welcome Ryton Dental’s visitors with. We carefully planned the arrangement of call to action buttons and made a perfect mixture of primary and secondary colours to make them visible. After your website is built, keeping it up to date is crucial for your online presence.

 

 

Local Business Listings

Now that you have a website that provokes the right emotions in your visitors, it is important to focus on local marketing. Get listed on online business listing directories, since this is one of the most effective ways to boost your business performance on local search.

Social Media

Set up your social media accounts and link them to your website. Social media like Twitter, Facebook and Instagram help you connect to and build relationships with your patients as they act as great social proof for your dental practice. Don’t forget to be active on social media and post regularly. Share news, publish relevant educational content and simply engage your social media followers.

SEO Optimization

Local Business Listings and Social Media efforts help your website SEO and to successfully complete these SEO efforts, make sure you work on onsite SEO as well. Your website pages, titles, tags, content and overall structure need to be optimized for your target keywords. Use Google Analytics for keyword research and utilize them efficiently through your website pages.

Email marketing 

Email marketing helps you mostly with the existing patients, which is as important is building relationships with the new ones. Use email marketing to remind your patients on their next check-ups or educate them on new medical services, oral health, hygiene techniques and the like. Don’t let them forget you!

Summary

Working together with the Ryton Dental team has been a great experience for us. This was more than just building a website. Instead, we were building an online presence strategy for their business which was a great opportunity for us to utilize our extensive knowledge in web design and digital marketing.

Eye Catching Animation Increases User Experience

Eye Catching Animation

Eye-catching, subtlety animated icons improve the user experience and can increase click through and conversion rates. All clients are looking for ROI on their websites, designers & developers have many tools available to achieve this, including a graphically enticing and engaging content.

There is a whole methodology around designing a user experience…

Peter Morville created a useful illustration to visualise some of the aspects of the User Experience

User Experience

We may all rank these factors in differing orders of importance, but they are all important to the User Experience. Animated icons make the page graphically more usable, desirable, valuable and accessible.

These animated icons or logos can be created by a designer or purchased online.

An example of eye-catching animation on a home page was recently used by leading UK web design company Sleeky on a site developed for Norvic Aero Engines.

Specialising in aircraft engine overhauls and ‘Ready to Go Engines’ Norvic’s site is clean and simple. Midway down the home page, two animated icons increase User Experience and add to the attractive design of the site.

4 Ways to Promote Your Business Online

Mini Bees Photography Website Homepage

The digital world has opened up many doors for businesses wanting to promote their products and services. Creating a positive impact online can be done in a number of ways. Here are 4 ways to think about:

  1. Create a Website: Use a website to showcase your business and everything it offers. Having a platform that is unique to your brand is an essential in the world of promotion. Potential customers may create their first impressions of your brand from your website, which means putting some thought into the design and content of your site. Photography business, Mini Bees Photography‘s website is an example of this. One click onto the site’s homepage and you are immediately met with a large high res photograph taken from one of the photoshoots. The photo changes from one to the next, instantly portraying the work of the photographer.
  2. Social Media: Social media platforms have been around for a while now, but the way in which brands are using them is something that is still relatively new. With 3.03 billion active social media users (that’s a lot of potential customers!), it’s vital that your business has a presence on at least one social media platform. Social media pages are now more than simply having a profile. With the shop section on Facebook, businesses can now directly sell to their consumers. Twitter allows businesses and consumers to have instant conversations and get real-time information.
  3. Blog: A blog is a great way to show your consumers what your business is up to and to post any updates. Blogs can also be used to share information that you may think that your consumers could be interested in knowing, such as links to articles, events or any knowledge or expertise. Blogging can give your brand a voice and portray your brand’s values and passions through the content that is posted. This in turn can help to personalise your brand and increase the chances of customers who can relate to your business.
  4. SEO: With the amount of websites that now circulate the Internet and new ones going up everyday, getting your business discovered has become just as important as it’s content. Search engine rankings should be considered by businesses who want their websites to be found by potential customers. Both off-site and on-site SEO strategies can be put into place to maximise the chances of your website moving up the search rankings on Google. For example, targeting your desired audience by incorporating keywords, into your website, that they are likely to search.

Using Icons on your website

The internet has become increasingly visual in years gone by. Where now there are plenty of external websites and services website owners wish to link to (social networks, repositories, content providers etc). Logos are also used to symbolise key aspects of a businesses offer: their range of services, partners or products.

Whilst modern browsers make things easier by allowing website designers to include high-resolution graphics (like SVG) for use as icons, third-party scripts such as FontAwesome now allow anybody to make use of high quality icons for their website.

Whilst using icons in your website has become easier, how do you make sure that you are doing it right? We take a look at 3 websites which use icons in their website designs exceptionally well.


Snapstorm – Marketing for Today

Snapstorm Icons
Snapstorm Icons

Isle of Man-based marketing agency Snapstorm offer a variety of choices for their clients to enrich their marketing campaigns. Their website makes use of a variety of icons to make it clearer to users what exactly each service is attempting to describe.

Not only do the icons serve to anchor the user on their website, but photographs alongside each segment also serve to give a better idea of the practical application for each service.

Pharmacy Seekers – Pharmacies for Sale

Pharmacy Seekers Icons
Pharmacy Seekers Icons

London-based UK pharmacy sales company Pharmacy Seekers are dedicated to achieving the maximum value for their clients who wish to purchase or start their own pharmacy business.

The icons on their website, particularly those on the front page, help describe exactly what service they offer. The icons perfectly align with the message trying to be put across, that a readers grasp of English need not even be perfect, they are likely to understand what Pharmacy Seekers offer without a full grasp of the language.

Sleeky Web Design & Print

Sleeky Icons
Sleeky Icons

Sleeky are a web and graphic design agency based in the North East of England. Their offer top-shelf web-design packages alongside highly attentive brand designs.

Their use of icons here helps to give a better context to describe the services they are offering. The web design icon for example clearly shows both a mobile device and a desktop computer, this helps to signify that their website designs are responsive for screen sizes large and small.


I hope that this blog article has helped show you some of the importance surrounding quality icon usage. It’s possibly to design your own icons or download many of the available, royalty-free icons from the internet.

Icons can help you get your message across in a visual way without breaking immersion.