Getting Online Visibility for your Dental Practice

The Internet, as one of the most powerful mediums, has changed our lives – both personally and professionally. We instinctively turn to Google for any questions we have, whether it is a ‘How to..?’  question, ‘What is Bitcoin?’ or a question related to finding the closest dental practice.

Therefore, it is clear that just having a website is not enough if you want your dental practice to grow. In this article, I will list some important steps for building an impressive online reputation for your dental practice.

Website

As mentioned earlier, your website is a primary source of information for your potential customers. When building a website for your practice, you need to focus on branding, colour scheme and call to action buttons. Also, do not forget to make it mobile-friendly! When building a website for our client Ryton Dental, we chose blue as a dominant colour because it is a relaxing colour, often associated with trust and reliability. These are the primary emotions we wanted to welcome Ryton Dental’s visitors with. We carefully planned the arrangement of call to action buttons and made a perfect mixture of primary and secondary colours to make them visible. After your website is built, keeping it up to date is crucial for your online presence.

 

 

Local Business Listings

Now that you have a website that provokes the right emotions in your visitors, it is important to focus on local marketing. Get listed on online business listing directories, since this is one of the most effective ways to boost your business performance on local search.

Social Media

Set up your social media accounts and link them to your website. Social media like Twitter, Facebook and Instagram help you connect to and build relationships with your patients as they act as great social proof for your dental practice. Don’t forget to be active on social media and post regularly. Share news, publish relevant educational content and simply engage your social media followers.

SEO Optimization

Local Business Listings and Social Media efforts help your website SEO and to successfully complete these SEO efforts, make sure you work on onsite SEO as well. Your website pages, titles, tags, content and overall structure need to be optimized for your target keywords. Use Google Analytics for keyword research and utilize them efficiently through your website pages.

Email marketing 

Email marketing helps you mostly with the existing patients, which is as important is building relationships with the new ones. Use email marketing to remind your patients on their next check-ups or educate them on new medical services, oral health, hygiene techniques and the like. Don’t let them forget you!

Summary

Working together with the Ryton Dental team has been a great experience for us. This was more than just building a website. Instead, we were building an online presence strategy for their business which was a great opportunity for us to utilize our extensive knowledge in web design and digital marketing.

4 Ways to Promote Your Business Online

Mini Bees Photography Website Homepage

The digital world has opened up many doors for businesses wanting to promote their products and services. Creating a positive impact online can be done in a number of ways. Here are 4 ways to think about:

  1. Create a Website: Use a website to showcase your business and everything it offers. Having a platform that is unique to your brand is an essential in the world of promotion. Potential customers may create their first impressions of your brand from your website, which means putting some thought into the design and content of your site. Photography business, Mini Bees Photography‘s website is an example of this. One click onto the site’s homepage and you are immediately met with a large high res photograph taken from one of the photoshoots. The photo changes from one to the next, instantly portraying the work of the photographer.
  2. Social Media: Social media platforms have been around for a while now, but the way in which brands are using them is something that is still relatively new. With 3.03 billion active social media users (that’s a lot of potential customers!), it’s vital that your business has a presence on at least one social media platform. Social media pages are now more than simply having a profile. With the shop section on Facebook, businesses can now directly sell to their consumers. Twitter allows businesses and consumers to have instant conversations and get real-time information.
  3. Blog: A blog is a great way to show your consumers what your business is up to and to post any updates. Blogs can also be used to share information that you may think that your consumers could be interested in knowing, such as links to articles, events or any knowledge or expertise. Blogging can give your brand a voice and portray your brand’s values and passions through the content that is posted. This in turn can help to personalise your brand and increase the chances of customers who can relate to your business.
  4. SEO: With the amount of websites that now circulate the Internet and new ones going up everyday, getting your business discovered has become just as important as it’s content. Search engine rankings should be considered by businesses who want their websites to be found by potential customers. Both off-site and on-site SEO strategies can be put into place to maximise the chances of your website moving up the search rankings on Google. For example, targeting your desired audience by incorporating keywords, into your website, that they are likely to search.