Why you need a fast loading website

Given that a fast loading website is a must nowadays, one might think that there are no slow loading websites or that there are just a few. But unfortunately, this is not the case, and you would be surprised to find out how many websites fail on this test. Website loading speed does not affect your online traffic only, it is also very important for your sales and even brand. Here are a few important reasons for having a fast loading website.

 

 

User experience

User experience is not only a perfect arrangement of your website elements, call to action buttons, white space, images, etc..These are important indeed, but what could be more important to user experience than the ability to obtain the information they are looking for quickly?

Visitor engagement

Visitor engagement is an important element of the user journey and we all know that human attention spans are short and are said to be getting even shorter. According to a 2013 blog post by Apica, the human attention span is only 8 seconds. Can you imagine the damage that slow loading speed can do to website user engagement and not to mention online traffic and conversions?

Conversion rate

If a visitor can not visit the website pages due to slow loading speed, I can’t imagine they will sign up for trial, contact you for a quote or do whatever you set as a conversion goal. Consequently, the conversion rate will drop and this can be fixed in a few very simple steps of which I will talk about in another blog post.

SEO

It is no news that loading speed affects website’s SEO rankings. If you run a check on your website’s SEO on any engine on the internet, load speed will be one of the requirements that your website will either meet or not. Search engines, just like people, like speed, they rank fast loading websites better and that’s a fact!

 

I have recently worked with 2 companies, helping them optimize their website speed: Abbey Masterbatch Ltd, major manufacturer and supplier of a range of thermoplastic masterbatch, particularly black, white, colour and additive masterbatch and ACS Installations – the leading specialists in air conditioning installations, repairs and maintenance. If you need help with this, you know where to find me 🙂 .

Getting Online Visibility for your Dental Practice

The Internet, as one of the most powerful mediums, has changed our lives – both personally and professionally. We instinctively turn to Google for any questions we have, whether it is a ‘How to..?’  question, ‘What is Bitcoin?’ or a question related to finding the closest dental practice.

Therefore, it is clear that just having a website is not enough if you want your dental practice to grow. In this article, I will list some important steps for building an impressive online reputation for your dental practice.

Website

As mentioned earlier, your website is a primary source of information for your potential customers. When building a website for your practice, you need to focus on branding, colour scheme and call to action buttons. Also, do not forget to make it mobile-friendly! When building a website for our client Ryton Dental, we chose blue as a dominant colour because it is a relaxing colour, often associated with trust and reliability. These are the primary emotions we wanted to welcome Ryton Dental’s visitors with. We carefully planned the arrangement of call to action buttons and made a perfect mixture of primary and secondary colours to make them visible. After your website is built, keeping it up to date is crucial for your online presence.

 

 

Local Business Listings

Now that you have a website that provokes the right emotions in your visitors, it is important to focus on local marketing. Get listed on online business listing directories, since this is one of the most effective ways to boost your business performance on local search.

Social Media

Set up your social media accounts and link them to your website. Social media like Twitter, Facebook and Instagram help you connect to and build relationships with your patients as they act as great social proof for your dental practice. Don’t forget to be active on social media and post regularly. Share news, publish relevant educational content and simply engage your social media followers.

SEO Optimization

Local Business Listings and Social Media efforts help your website SEO and to successfully complete these SEO efforts, make sure you work on onsite SEO as well. Your website pages, titles, tags, content and overall structure need to be optimized for your target keywords. Use Google Analytics for keyword research and utilize them efficiently through your website pages.

Email marketing 

Email marketing helps you mostly with the existing patients, which is as important is building relationships with the new ones. Use email marketing to remind your patients on their next check-ups or educate them on new medical services, oral health, hygiene techniques and the like. Don’t let them forget you!

Summary

Working together with the Ryton Dental team has been a great experience for us. This was more than just building a website. Instead, we were building an online presence strategy for their business which was a great opportunity for us to utilize our extensive knowledge in web design and digital marketing.

5 benefits of having live chat on your website

Live chat, as an instant messaging option on your website helps your customers in many ways; and helping your customers, it helps your business in many aspects – from sales and customer service to increasing cost efficiency and business information gathering.

Live chat is convenient for your customers

Whether you own a SaaS product or offer any kind of online or offline service, live chat enables your customers to connect with your agents instantly. If we compare live chat to a customer support ticketing system, it is pretty clear that the main advantage of live chat is instant response. If your customers need an additional explanation on the service they are using or need help with troubleshooting, live chat enables you to provide step by step instructions or share your knowledge base instantly. That way, you build trust and long-lasting relationships with your customers. And let’s be honest, there are some shy people among us, that would rather turn to live chat than to a phone call.

Live chat increases your sales conversion rate

The above described advantage is helpful for your customer service and satisfaction, however, there are many sales benefits of having a live chat option on your website. It hugely contributes to a positive buying experience of your potential customers and thus increases your conversion rate by 20-40%. I am sure all of us faced a situation when we visited a website and suddenly got very interested in the product or service offered. However, we were too lazy or reluctant to write an email and wait for a response. Now a similar scenario – we visit a website, get curious and interested to learn more and there is a live chat button. A friendly agent answers our questions and we are one step closer to buying from them.

Live chat gives you competitive advantage

By adding to your sales and customer service efforts, live chat gives your business a competitive advantage. Whatever service you are offering or whatever industry you are coming from, one thing is sure – you have competitors. The above story about visiting a website, getting curious to learn more but being reluctant to write an email and then going straight to competition with live chat available, is a perfect example of how the latter company used live chat as a competitive advantage.

Live chat helps you save money

And more than that! Isn’t it interesting – live chat is an option that increases efficiency and saves money at the same time? How? With a well-trained customer support agent, you can say goodbye to hundreds of queued calls since such agents can handle multiple chats, which is not the case with phone calls. Additionally, some live chat providers have free packages available, meaning that no initial investment is needed.

Live chat helps you gather important information about your business and website

Do you want to know which are the parts of your product or website that most customers get stuck at? Or you’d simply like to learn from your customer service rating and feedback? This might not be commonly known, but live chat provides real-time info on the landing page of your visitors, it shows you which pages were previously visited what is the current page of your visitor. You can also find out the location and IP address of your visitor. Have you noticed the shy ones – the ones visiting your websites often, but are too shy to start a conversation? Well, invite them to chat manually!

Conclusion

Obviously, live chat option is useful for many aspects of your business. It is affordable, pretty easy to set up and use, but it helps your business in a number of ways. When building a website for an award-winning UK Stag and Hen company, Hen and Stag, we knew that live chat would add hugely to the website’s user experience. And we are now happy to learn that this has turned out to be a perfect feature for their business!

Eye Catching Animation Increases User Experience

Eye Catching Animation

Eye-catching, subtlety animated icons improve the user experience and can increase click through and conversion rates. All clients are looking for ROI on their websites, designers & developers have many tools available to achieve this, including a graphically enticing and engaging content.

There is a whole methodology around designing a user experience…

Peter Morville created a useful illustration to visualise some of the aspects of the User Experience

User Experience

We may all rank these factors in differing orders of importance, but they are all important to the User Experience. Animated icons make the page graphically more usable, desirable, valuable and accessible.

These animated icons or logos can be created by a designer or purchased online.

An example of eye-catching animation on a home page was recently used by leading UK web design company Sleeky on a site developed for Norvic Aero Engines.

Specialising in aircraft engine overhauls and ‘Ready to Go Engines’ Norvic’s site is clean and simple. Midway down the home page, two animated icons increase User Experience and add to the attractive design of the site.