Why you need a fast loading website

Given that a fast loading website is a must nowadays, one might think that there are no slow loading websites or that there are just a few. But unfortunately, this is not the case, and you would be surprised to find out how many websites fail on this test. Website loading speed does not affect your online traffic only, it is also very important for your sales and even brand. Here are a few important reasons for having a fast loading website.

 

 

User experience

User experience is not only a perfect arrangement of your website elements, call to action buttons, white space, images, etc..These are important indeed, but what could be more important to user experience than the ability to obtain the information they are looking for quickly?

Visitor engagement

Visitor engagement is an important element of the user journey and we all know that human attention spans are short and are said to be getting even shorter. According to a 2013 blog post by Apica, the human attention span is only 8 seconds. Can you imagine the damage that slow loading speed can do to website user engagement and not to mention online traffic and conversions?

Conversion rate

If a visitor can not visit the website pages due to slow loading speed, I can’t imagine they will sign up for trial, contact you for a quote or do whatever you set as a conversion goal. Consequently, the conversion rate will drop and this can be fixed in a few very simple steps of which I will talk about in another blog post.

SEO

It is no news that loading speed affects website’s SEO rankings. If you run a check on your website’s SEO on any engine on the internet, load speed will be one of the requirements that your website will either meet or not. Search engines, just like people, like speed, they rank fast loading websites better and that’s a fact!

 

I have recently worked with 2 companies, helping them optimize their website speed: Abbey Masterbatch Ltd, major manufacturer and supplier of a range of thermoplastic masterbatch, particularly black, white, colour and additive masterbatch and ACS Installations – the leading specialists in air conditioning installations, repairs and maintenance. If you need help with this, you know where to find me 🙂 .

4 Ways to Promote Your Business Online

Mini Bees Photography Website Homepage

The digital world has opened up many doors for businesses wanting to promote their products and services. Creating a positive impact online can be done in a number of ways. Here are 4 ways to think about:

  1. Create a Website: Use a website to showcase your business and everything it offers. Having a platform that is unique to your brand is an essential in the world of promotion. Potential customers may create their first impressions of your brand from your website, which means putting some thought into the design and content of your site. Photography business, Mini Bees Photography‘s website is an example of this. One click onto the site’s homepage and you are immediately met with a large high res photograph taken from one of the photoshoots. The photo changes from one to the next, instantly portraying the work of the photographer.
  2. Social Media: Social media platforms have been around for a while now, but the way in which brands are using them is something that is still relatively new. With 3.03 billion active social media users (that’s a lot of potential customers!), it’s vital that your business has a presence on at least one social media platform. Social media pages are now more than simply having a profile. With the shop section on Facebook, businesses can now directly sell to their consumers. Twitter allows businesses and consumers to have instant conversations and get real-time information.
  3. Blog: A blog is a great way to show your consumers what your business is up to and to post any updates. Blogs can also be used to share information that you may think that your consumers could be interested in knowing, such as links to articles, events or any knowledge or expertise. Blogging can give your brand a voice and portray your brand’s values and passions through the content that is posted. This in turn can help to personalise your brand and increase the chances of customers who can relate to your business.
  4. SEO: With the amount of websites that now circulate the Internet and new ones going up everyday, getting your business discovered has become just as important as it’s content. Search engine rankings should be considered by businesses who want their websites to be found by potential customers. Both off-site and on-site SEO strategies can be put into place to maximise the chances of your website moving up the search rankings on Google. For example, targeting your desired audience by incorporating keywords, into your website, that they are likely to search.